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AP Government: Chapter Seven. Mass Media and the Political Agenda. Government & Media. http://www.drudgereport.com/. http://www.corante.com/mooreslore/archives/images/CNN-logo.jpg. http://www.tifton.net/tifton_portal/FOX_20NEWS_20LOGO.jpg. http://nytimes.com/.
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AP Government: Chapter Seven Mass Media and the Political Agenda
Government & Media http://www.drudgereport.com/ http://www.corante.com/mooreslore/archives/images/CNN-logo.jpg http://www.tifton.net/tifton_portal/FOX_20NEWS_20LOGO.jpg http://nytimes.com/ http://www.tvsquad.com/images/2005/05/NBC-logo-RGB-pos.jpg http://www.aiaonline.org/images/gloria_uploads/ktar-superstack%203x2%20(2).jpg http://english.aljazeera.net/HomePage
Definitions • High Tech Politics: Politics in which the behavior of citizens and policymakers as well as the political agenda itself is increasingly shaped by technology • Mass Media: Key part; TV, radio, newspapers, magazines, and internet; Reach and profoundly influence not only the elites but also the masses • Media Event: Staged primarily for the purpose of being covered • Press Conferences: Presidential meeting with reporters
Opinion Leaders http://thebluesite.com/images/oreillymay312005.jpg http://www.wchstv.com/abc/gma/i/charliediane.jpg http://www2.rit.edu/brickcity/images/mainevents/Jon_Stewart.jpg http://images.amazon.com/images/P/006072305X.01.LZZZZZZZ.jpg
Investigative Reporting • Detective-like reporting methods to unearth scandals
Federal Communications Commission • 1934 Congress created FCC to regulate use of airwaves • Radio, TV, telephone, cable, satellite • Congress uses its control over purse strings to influence commission
Media’s Influence • 2/3 Americans subscribe to cable TV • Narrow casting: focus on particular group; particular interest (C-SPAN, CNN, ESPN, etc) • American media is free and independent when it comes to journalistic content, they are totally dependent on advertising revenues to keep their businesses going • Major media in America are big business today and potentially the source of great profits
Massive Conglomerates • Today’s media conglomerates control newspapers with over 80% of the nation’s daily circulation • 4/5 newspaper subscribers now read a newspaper owned not by a fearless local editor but by a corporation headquartered elsewhere (many control TV and radio stations as well) • News reporting is a business in America
Definitions • Beat: Specific locations from which news often emanates • Trial Balloons: information leaked to see what the political reaction will be • Sound bites: 15 secs. or less on TV (of political speeches