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Selecting IT. 1. Premise: IT filters communication Changes Communication Processes Turn Taking Control of Access Cues Changes Social Structures Changes the Nature of Work. 2. SMCR Model. Are needs of the sender compatible with the attributes of the intended message?
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Selecting IT 1. Premise: IT filters communication • Changes Communication Processes • Turn Taking • Control of Access • Cues • Changes Social Structures • Changes the Nature of Work InfoTech
2. SMCR Model • Are needs of the sender compatible with the attributes of the intended message? • Are the messages sent compatible with the channels used? • Are the sender’s needs compatible with the channels used? • Are the messages compatible with the receivers’ needs? • Are the channels utilized compatible with the receivers’ needs? InfoTech
Examples of SMCR Model • Motivate-Terminology (s-m) • Persuade-Metaphor (s-m) • Educate - Teleconference (s-c) • Motivate - Newsletter (s-c) • Deceive - E-mail (s-c) • Web page - Gender (c-r) • Video-conference - Age (c-r) • Training-Occupation (c-r) InfoTech
3. Rich-Lean Model • Definition of Rich Media • Definition of Lean Media • When Each Media Should be Used InfoTech
4. Rules of Thumb • If the issues are complex, then use face-to-face channel • If the issues are more routine and noncomplex, then use an asynchronous channel • If you desire more reflective thought, then use written channel • If you want to express emotions, then use channels that allow instant feedback in a visual domain • If you want content instead of relationship issues to dominate decision making, then use computer mediated channels. InfoTech