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Smiler Akeelah Joe Pacheco Cameron Hughes

Smiler Akeelah Joe Pacheco Cameron Hughes. The Swatch Group Ltd. Copper Clepsydra. Cense. Sundial. equatorial armillary sphere. Sandglass.

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Smiler Akeelah Joe Pacheco Cameron Hughes

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  1. Smiler Akeelah Joe Pacheco Cameron Hughes The Swatch Group Ltd.

  2. Copper Clepsydra Cense Sundial equatorial armillary sphere Sandglass

  3. Abraham-LouisBreguet created the first known wristwatchin history in 1810, for Caroline Murat, sister of the Emperor Napoleon l and Queen of Naples.

  4. History • In the 1970s, the watch making of Swiss city fell in an unprecedented crisis. • The people of Switzerland: if you are not sleeping, you are making the watch. • The Swatch group was created by Nicolas Hayekwith the merging of the ASUAG and SSIH in 1983. • Headquarter is Biel, Switzerland • In 1998, it was renamed the Swatch group.

  5. History (cont.) • Product: Watches, jewelery, electronic systems for timekeeping. • Brand: Swatch, Omega, Rado, Longines Radar, Tissot, Calvin Klein, Blancpain , Mido, etc. • “S”watch: “Second-watch”or “Swiss-watch” • In 1999, Swatch purchased the famous brand “Breguet” to expand the top luxury in the table. • Employees: 23,560 (2009).

  6. Current and Future Profile • Swatch is a very popular watch company that began twenty seven years ago. • In 2009 Swatch reached a gross sale of nearly six billion. • There are more than 400 new designs through swatch group every year • New conveniences such as cell phones may potentially hurt Swatch • Proper Fashion updates is necessary

  7. SWOT Analysis • Strengths • profusion colors & lively design styles • plastic sheet, 51 parts, save a lot of cost • has a lot of permanent customs • Weaknesses • fashion style just for most young people • no variety market around the world • mainly produces the wrist watches • Not comparable price advantage

  8. SWOT Analysis(Cont.) • Opportunities • show its creation and love of life • enormous potential market • Threats • so many competitors • customs have special taste • The requirement of the world

  9. Global Market Expansion • Swatch is the second largest watch company with having 18 brand watches • Low cost and good fashion designs has made Swatch very popular • New automated assembly line produces 35000 watches a day including millions of parts • Labor reduced 30% to 10% to ensure quality • 1983 to 1992 Swatch hit sales breaking 200 million watches

  10. Industry Analysis • Luxury watches (most expensive) • Sport watches • Casual watches • Average price of all watches is $125 • Most expensive outfit accessory on average

  11. Problems for the Industry • Cell Phones • Computers • Clocks • Cars

  12. New Industry Innovations • Internet capability • Environment friendly (solar powered) • Satellite calibration • Weather updates • Thermal powered • Spring drive • * industry up 4% in past year

  13. Revenue of $7.72 billion • Creators of the • G-Shock (a popular collector’s watch) • Added solar technology to G-Shocks • Created Atomic Timekeeping watches • 5 transmission stations (2 in Japan, 1 in America, 1 in Europe, 1 in China)

  14. American based out of Connecticut • America’s largest watch manufacturer • Official timekeepers for New York City Marathon and New York Giants • Recently introduced “Expedition watches” • “takes a licking and keeps on ticking” • Yearly revenue of approximately $700 million

  15. Japanese company based out of Tokyo, Japan • Founded in 1881 and incorporated in 1917 • Revenue of $2.64 billion • Invented the kinetic and thermal powered watch • Official timekeeper of 5 Olympics and 4 World Cup soccer tournaments • Invented the revolutionary quartz watch

  16. Short—Term Recommendation • Focus marketing towards lower priced watches • Reason: the economy is in recession • Purchase other companies to increase market share • Advertize products in TV commercials and magazines • Reason: brand image is not impressive this time.

  17. Long—Term Recommendation • Expand Globally • Reason: as a global corporation, expanding is a basic and necessary strategy. • Market to an older generation • Reason: Swatch’s products are almost concentrated solely on young generations • Marketing to older generations increases potential consumers for business

  18. Long—Term Recommendations • Change the design strategy to be new and creative • Reason: as a creative company, it would transfer its creativity in designing wrist watches to designing ring or necklace watches. • Focus on some environmental friendly watches using some green materials.

  19. Thank you…

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