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Honda, Road Ready Teens Public Information Campaign. Statistics. Provide teens with statistics to show them the dangers of driving during the high risk years. Distribute the statistics using pamphlets, magazine advertisements, and the Honda website. Video Testimonys.
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Statistics • Provide teens with statistics to show them the dangers of driving during the high risk years. • Distribute the statistics using pamphlets, magazine advertisements, and the Honda website.
Video Testimonys • The testimonies will include real people who have lost loved ones during the high risk years of driving. • The video’s can be displayed on the Honda website, YouTube, and any other video sharing website.
Facebook Group • A Facebook group could include all of the road ready info and videos on its page without redirecting teens to the Honda website. • Utilizing Facebook will easily reach more teens than using the Honda website alone.
Tips For Parents • Since lots of teens might not want to read about the dangers of driving, Honda could relay its message to concerned parents. • The tips would be displayed on the Honda website, on pamphlets, and on the Road Ready Facebook page.
Police Testimonials • Video Testimonials from real police officers would also help teens see examples of the dangers of early driving. • These videos could be viewed on the same websites as the other video testimonies to make a solid point and provide multiple warnings.