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Shuga in the Context of The Partnership for an HIV-Free Generation. November 19, 2010. HIV-Free Generation Overview. HIV-prevention partnership targeting youth aged 10-24
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Shuga in the Context of The Partnership for an HIV-Free Generation November 19, 2010
HIV-Free Generation Overview • HIV-prevention partnership targeting youth aged 10-24 • Channels the core competencies of the private sector to expand the scale, enhance the effectiveness, and accelerate the impact of PEPFAR’s youth-focused HIV prevention programs.
Guiding Principles • Promote healthy behaviors that last a lifetime, targeting youth with different strategies and messages as they grow, everywhere they go • Address underlying circumstances that create risk to sustain behavior change • Target programming for young women and girls to correct for social and biologic vulnerabilities • Drive increased demand and uptake of youth-friendly health services, including VCT, STI; referrals for RH/FP, GBV, male circumcision • Utilize private sector for messaging, branding, employing new technologies, economic opportunities, and market research
Shuga and HIV-Free Generation • HFG facilitated involvement of the Government of Kenya, secured approval • Implemented wrap-around activities including: • Made counseling and testing available at screening sites • Helped develop, vet and disseminate discussion guides, reached 100,000 youth • Targeted most at risk and marginalized populations, including HIV+ youth
Shuga and HIV-Free Generation (Continued) Created linkages to other prevention interventions/services: • Counseling and testing • Access to condoms • Referrals to male circumcision • Reinforcing messages through life skills curricula, OVC programs, etc. • Economic opportunities
Future considerations • Continuously improve integration • Evaluate the effect of the package of services • Streamline communication and process for decision-making • Stay very focused on core competencies