The Partnership for an HIV-Free Generation 26 th July, 2012

1. The Partnership for an HIV-Free Generation 26th July, 2012

2. HIV Statistics in Kenya • 2008-09 KDHS- indicates a HIV Prevalence of 6.3 % among adults 15-49 (Nyanza 14% , North Eastern 1%) • Significant gender disparities (women 8.0%, men 4.3%). • Women aged 15-24 are up to 4 times more likely to be HIV+ than their male peers (6.4 % versus 1.5 %). • HIV prevalence increases with age, from less than 2% among youth age 15-17 to almost 6% among those age 23-24 (8% for women) 2

3. Vision: A Generation Free from HIV Mission Statement To revolutionize HIV prevention interventions and contribute to the improved health and well-being of youth ages 10 to 24 in Kenya, through leveraging private, public and community partnerships Goal To support and complement the KNASP-III goal of a 50% reduction of HIV incidence among youth by utilizing the core competencies, resources and experiences of the partners

4. HFG-K Strategic Pillars HFG-K program Create a sustainable entity Drive social change Build partnerships Monitoring & Evaluation

5. HFG-K Program Objectives • Increased knowledge and skills for HIV prevention among youth • Increased uptake of quality, youth-centered prevention services • Increased practice of safer sex behaviors by youth • Increased access to economic activity by youth • Increased youth participation and ownership • Improved self-esteem and empowerment among youth

6. GPANGE Pillars An iconic lifestyle brand as a platform to promote healthy lifestyles Digital Platform Economic Development Platform Emerging Interventions Platform Media Awareness & Communication Platform Girl Empowerment Platform Public-Private Partnership Model

7. PPP 1. Dreams of our Daughters Platform: Girl Empowerment Partner: Huru international • Designed to provide reusable sanitary towels to 40,000 girls in schools and young women out of school in resource poor communities. • The project also sensitizes 20,000 male peers and 20,000 parents/guardians on menstruation, sexual health, also provide information on Lifeskills and other health information. • The project creates direct employment to 75 young people aged between 15-24 years

8. PPP 2. Youth Employment Initiative Platform: Economic Empowerment Partners: Africa Youth Trust (AYT) and Hope Worldwide Kenya (HWWK) • Enhances economic opportunities for over 10,000 youth through facilitating access to market information, skills development, linkages to business service providers and imparting life skills. • 18 youth organizations are being trained on organizational development. • 2000 youth given Business Skills training, 2000 given employability training and 430 acquired training on hairdressing and beauty.

9. PPP 3. Young Writers Platform: Media Partner: The Standard Media Group Ltd • Published on Fridays, Pulse magazine targets 15-24 year olds, and reaches over 2million readers. • Generation Next pull-out appears in the Sunday newspaper and targets 10-14 year olds • The columns are written by 11 young writers in a six-month mentorship giving focused articles within the G-PANGE philosophy. • Weekly write-ups are combined into a four page print out of which 15,000 copies are distributed monthly to HFG/K partners to facilitate discussions with youth on the ground .

10. PPP 4. Shuga: Love, Sex, Money Platform: Media Partner: MTV and MTV Staying Alive Foundation • Shuga II is a high quality and impactful fast-paced TV drama series that communicates messages across 6 episodes • A follow-up to a very successful Shuga 1 series that was viewed in over 72 countries globally. The series won a gold award at the World Media Festival. • Shuga has reached over 100,000 youth in Kenya through local screenings and peer-facilitated education sessions at community outreach events. • 12-episode radio series sponsored by UNICEF and aired in 6 countries in Africa, and a comic novel by Lawyers without Borders

11. PPP 5. PamojaMtaani Platform: Digital Partner: Warner Bros. • An interactive video game that uses technology to stimulate an attitude change in youth. • Follows the adventures of 5 characters in a variety of difficult situations that call for tough decision-making that impacts a successful outcome. • More than 11,000 youth have played the game and 300 youth have gained computer skills.

12. G-PANGE Activities • GATE: A drama festival for out-of-school youth designed to tap and nurture talent through performing arts, while communicating health messages to their peers. 420 youth finalists were mentored and over half received short and long-term opportunities to pursue their talents. • G-Jue 1 million: a national campaign to promote the importance of HIV testing and counseling amongst youth. The initiative has been scaled up to include testing for youth and their partners, and to aim to reach those who have never tested before. • Safaricom Sakata Ball platform: a nationwide football competition by Safaricom & UNICEF. The monthly road show provided HFG/K an opportunity to offer a variety of innovative youth-centered prevention services through the G-Base concept and to experience the brand first-hand.

13. Lessons Learnt • The opportunity for private sector engagement lies beyond CSR i.e. by leveraging their core business strategies. • Steep learning curve in orienting the private sector on the donor project approval process. • Some target groups e.g. 10-14yrsremains inaccessible, so we need to be very creative. • We need to ensure we do not promote a one-dimensional brand but rather the holistic brand and promise. • Develop a clear evaluation process for each partnership.

14. Join the Partnership Thank You info@hivfreegeneration.org www.hivfreegeneration.org