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A STRATEGIC APPROACH TO DEVELOPING EMPLOYABILITY IN A MODERN UNIVERSITY. David Bagley Head of Employability and Enterprise. Where is UCLan ?. The region includes Liverpool & Manchester Also Preston, Lancashire, Cumbria A mix of cities and rural areas
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A STRATEGIC APPROACH TO DEVELOPING EMPLOYABILITY IN A MODERN UNIVERSITY David Bagley Head of Employability and Enterprise
The region includes Liverpool & Manchester Also Preston, Lancashire, Cumbria A mix of cities and rural areas Fewer business start ups than most of UK. Low skills base. Need to retain Graduates in the region. UCLan is in the North West of England
UCLan History • 1828 INSTITUTE FOR THE DIFFUSION OF KNOWLEDGE • 1882 HARRIS INSTITUTE • 1956 HARRIS COLLEGE • 1973 PRESTON POLYTECHNIC • 1984 LANCASHIRE POLYTECHNIC • 1992 UNIVERSITY OF CENTRAL LANCASHIRE
The University Today • 32,000 students – over 100 nationalities • Close partnerships with local colleges • Close partnerships with overseas universities • Academic excellence • Outstanding student experience • In top 5 nationally for business startups and sustainable development
It is important: for students, for employers, for the economy for universities competing for students.
“Typically, we might recruit up to 1,500 graduates onto . . . . our 70 graduate programmes around the world . . . . For those jobs, globally, we receive almost 100,000 applications.” (Stephen Green, HSBC Holdings 2009) Why we do it
In UK the Association of Graduate Recruiters reported that on average last year there were 69 applications for every graduate job in the UK. Why we do it
A University for Employability A key theme of our Medium Term Strategy: We seek to develop graduates who are noted for their employability, leadership and dependability.
What needs to be considered in the strategy for employability?
What needs to be considered in the strategy? • Meanings: Employability, Enterprise, Entrepreneurship. • What is taught. • How it is taught. • Extra curricular learning. • Staff development • Employability support service • Resources
Meanings What do you mean by ‘Employability’, ‘Enterprise’, ‘Entrepreneurship’? Does it matter?
UCLan definition of graduate employability ‘Employability is having a set of skills, knowledge, understanding and personal attributes that make a person more likely to choose and secure occupations in which they can be satisfied and successful.’ (Dacre Pool & Sewell, 2007)
Enterprise is having a willingness to undertake new or risky projects, participating actively with energy and initiative. ‘Being Enterprising is the ability of individuals and businesses to respond positively to change, to take risks, be competitive, innovative, creative and proactive, and to generate and implement new ideas and new ways of doing things.’ (NW Regional Enterprise Strategy (draft) 2008) Enterprise:
Enterprising individuals demonstrate behaviours, attitudes and skills such as independence, opportunity seeking, strategic thinking and a commitment to making things happen. They can apply these skills in more or less any walk of life. There are enterprising individuals in, for example, the clergy, education, public administration and the voluntary sector. They may have little knowledge of, or interest in, business. Entrepreneurs apply such skills and behaviours to the process of setting up and running (and perhaps growing) a new for profit or social business organisation. (Botham & Mason 2007) Enterprising people & Entrepreneurs
Three Es Employability Enterprise Entrepreneurship
Background to the CareerEDGE model of graduate employability • The need for a coherent, practical model of graduate employability. • Something that could be understood by students, academic staff, careers practitioners, employers and parents.
The CareerEDGE Model of Graduate Employability Career Development Learning Experience (Work & Life) Degree Subject Knowledge, Understanding and Skills Generic Skills Emotional Intelligence
Central ‘safety net’ generic provision of accredited bolt-on modules. (eg Planning Your Career, Starting a Business, placements, mentoring). Tailored options for specific course (eg Planning your Career in Film & Media). Embedded in core modules (eg in Linguistics). Extra-curricular enrichment workshops. An additional award for undergraduates. • Embedded + Bolt-on approach based on Career EDGE:
How is it taught? Active Learning
A UCLanprogramme to encourage enterprise and entrepreneurship Extra-curricular workshops and events Advice on business start ups Business Mentoring New business incubation Work placements to support SMEs Awards for enterprising students www.uclan.ac.uk/northernlights Northern Lights: extra-curricula
We work with the SU on extra curricular options
Training for Students’ Union officers and 500+ course representatives.
Plus the biggest University based volunteering programme in the country
Extra-curricular learning can be captured in the futures award
The futures award is a new accredited programme to be taken by all full time undergraduate students. It allows students to develop employability and enterprise skills no matter what their programme of study. The futures award
Following a diagnostic process students choose from a wide range of workshops, projects and activities to develop the qualities they need. The futures award
The Futures award • Indicative options: • Effective Self Management • Effective Task Management • Effective People Management • I’m The One You’re Looking For • Stepping Into Your Graduate Career • Assessment Centre Practice • Psychometric Testing • Creative Problem Solving • Creating A Social Enterprise • New Business Enterprise • Introduction to Volunteering • Introduction to Leadership • Business Planning • Presentation Skills • Global Employability Skills • Xing Toolkit • Reflective Writing • Getting a Job in the North West • Numeracy for Nurses • Supporting Work Experience • Accredited Mentoring • Live Student Project • Creativity in the Workplace • Learning Through Work