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American Farm Bureau Federation. International Red Meat Update Presented By: U.S. Meat Export Federation January 8, 2006. History & Mission. USMEF was formally organized in 1976 and is a non-profit trade association working to create new opportunities for beef, lamb and pork.
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American Farm Bureau Federation International Red Meat Update Presented By: U.S. Meat Export Federation January 8, 2006
History & Mission • USMEF was formally organized in 1976 and is a non-profit trade association working to create new opportunities for beef, lamb and pork. • USMEF’s mission has evolved over the years and is“to increase the value and profitability of the U.S. beef, pork and lamb industries by enhancing demand for their products in targeted export markets through a dynamic partnership of all stakeholders”.
St. Petersburg London Denver Moscow Tokyo Seoul Osaka Monterrey Beirut Mexico City Shanghai Guangzhou Taipei Caracas Hong Kong Singapore Sao Paulo USMEF Offices & Representatives
Private Companies Swift & Company Tyson Excel Sara Lee Hormel Smithfield Agribusiness Chicago Mercantile Exchange Elanco Animal Health U.S. Dept. of Agriculture Nat’l & State Organizations National Pork Board National Pork Producers Association Cattlemen’s Beef Board American Sheep Industry Council United Soybean Board American Farm Bureau Federation American Meat Institute State Farm Bureaus State Pork Organizations USMEF Stakeholders
World Population Growth Historical Projected Double 1980 by 2050
Globalization • Globalization is increasing – livestock sector • Livestock and products • Ideas, trends, technology • Investment and finance • Retail expansion into developing markets is increasing global trade • Mexico • Wal-Mart going from 48 to 90 outlets in China by the end of 2006 • Supermarkets now acct for 55% of food retailing in Mexico, Philippines, Chile • This globalization benefits our competitors as well
World Hog Production – China! Million head Source: FAO
U.S. Pork and Pork Variety Meat Exports 13.2% Compound Annual Growth (Volume) Source: USDA
U.S. Pork / PVM Exports as a Percent of Production Source: USDA, USMEF
Daily Live Hogs Represented by U.S. Pork Exports Based on 200# carcasses, no pvm included Source: USDA, USMEF
U.S. Pork Exports2004 export levels set new milestones:1 million MT worth $2.2 billion Industry studies suggest ’04 export performance added $23 per head Long-term growth is bullish Competition from other countries is building U.S. share of world trade in pork and pork variety meats is closing in on 20% Projected to stay in 20% range for near future Brazil and China rapidly increasing shares of world trade
U.S. Pork/PVM Market Growth Source: USDA, USMEF
Was 2005 A Bad Year? Source: USDA, USMEF
U.S. Pork/PVM Export Volume Source: USDA
U.S. Pork/PVM Export Value Source: USDA
BSE in the U.S. What has been lost and when do we resume exports?
What is the beef export impact on corn? • 2003 beef exports totaled 2.5 bil. Lbs. carcass weight • equivalent to nearly 3.2 million head of cattle. • 175 mil. bushels of corn consumed by cattle (beef) • exports or 3.4 mil. bushels per week. • Value of corn exported as beef $400 to $500 mil. or $7.5 to $9.5 million per week • Additional demand for corn due to beef exports • increases corn prices $0.10 to $0.15 per bu • Source Cattle-Fax
A 1% increase in the export of U.S. red meats increases the utilization of U.S. corn and soybeans by over 3 million bushels.
U.S. Beef/BVM Exports 2003 2004 2005 Source: USDA
Japan • Book Keeping System • ID Cattle at Birth • Verify Birth ID at Death or Slaughter • Verify BSE Test is performed on each animal at death or slaughter
Japan Beef Supplies • Eating less, yet paying more • Losers: N. America, domestic industry Source: ALIC, USMEF
Aussie Beef to Japan Source: Global Trade Atlas, MLA
To compete globally: Focus on U.S. advantages: Diversity, flexibility of programs, grain-fed Aggressively pursue trade and competition Embrace trade enhancing policies “Export-minded” mentality Where Do We Go From Here?
In Summary • Global red meat demand is expanding • Population, incomes, globalization • BSE has changed the way we do business • Participating in red meat trade helps U.S. producers • Increase profitability of industry • Participate globally • Invest in future markets • Maintain competitiveness
“New Realities” • Protein complex is dealing with the dual shocks of BSE and AI – creating opportunity to grow percentage of eating occasions that include U.S. Pork • Consumers are becoming increasingly concerned about food safety. Brands/traceability are becoming more important • Competition for export markets is intensifying • FTA’s are enhancing long-term market prospects
Thank You For more information: John Hinners jhinners@usmef.org (303)623-6328 or visit USMEF at www.usmef.org