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Public life And the Pixel

Public life And the Pixel. Public Life & the Pixel : Our Digital Future. engage, involve & experiment. Digital Future: Twitter. 9 million :newspapers; 10 million : Twitter (UK) 2/3 top companies; 7 of every 10 governments You control what’s sent – but how will it land?. Attack & Change.

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Public life And the Pixel

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  1. Public life And the Pixel Public Life & the Pixel : Our Digital Future

  2. engage, involve & experiment

  3. Digital Future: Twitter • 9 million :newspapers; 10 million : Twitter (UK) • 2/3 top companies; 7 of every 10 governments • You control what’s sent – but how will it land?

  4. Attack & Change • Education • Publishing • Journalism • Broadcasting • Retail • Protectionism • Entitlement

  5. Public Life in Public Space • Political, social and artistic expression

  6. 700,000 users in Wales • 25,000 Western Mail readers

  7. Helping Power Move From

  8. All sorts of activity under attack

  9. 816,000 tweets 4.5 million links

  10. reach & influence

  11. Welsh Women’s Gobby Lobby

  12. search Search Women in Mgt S Wales 293 North Wales Womens Network 424 Equalities Wales 183 PR & Comms Wales 265 1165 Cardiff Feminist Network 363 Inspiring Women 90 The Women’s Workshop 147 Specific Search 2060 2660

  13. proof

  14. play with tech – & get it upwith technology – and put it up 24 hours Collaborative Networked Communal benefits emphasized Copying and sharing

  15. create great content • Image search and editing • Headline writing • Writing. • Creative thinking • Niche courage • Opportunism

  16. ewhere it goes wrong • Static content • Not enough outreach • Too bland, earnest • Not thinking USEFUL • Depersonalizing • Not glocalizing • Tactics not strategy

  17. search search search play with tech & get it up create great content search

  18. no old school tie, no qualifications needed, few barriers to entry, willy not required networked, collaborative, no time constraints, interest driven, highly reciprocal desire to learn, make sense of the world, connect, share, try, get feedback, fail, try again, get better feedback….PROGRESS • Wales & the web: ap-webber.blogspot.co.uk • Blogging: @wordpresswales • Free online learning resources mrsmotivator.com

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