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COLLABORATIVE INNOVATION

COLLABORATIVE INNOVATION. 2018 foodservice best practice. CI. definition. CI-1 White Paper. Collaborative Innovation Language. A deep understanding of a situation or behavior that unlocks an issue, need or opportunity. Insight.

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COLLABORATIVE INNOVATION

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  1. COLLABORATIVEINNOVATION 2018 foodservice best practice

  2. CI definition CI-1 White Paper

  3. Collaborative Innovation Language A deep understanding of a situation or behavior that unlocks an issue, need or opportunity. Insight A broadly defined opportunity area for innovation based on market, category and consumer trends, need states and/or occasions. Opportunity Space A more narrowly defined area for innovation with a set of common elements, such as design or formula, that capitalizes on the Opportunity Space. Platform The creative process of generating ideas in a collaborative environment with a cross-functional group of stakeholders and strategic partners. Ideation Workshop An expression of an innovation idea that describes the characteristics, qualities, features and benefits. Concept An early stage sample or model of the innovation idea built to evaluate the concept and obtain feedback for refinement. Protocept Prototype A gold standard sample ready for manufacturing.

  4. CI Principles Model • Involvement from, and access to, the right people at each step • Clear roles & responsibilities • Common goals • Agreed-to timeline • Sharing of plans • Established metrics and success criteria Accessibility Alignment 4 1 4 1 Trust 5 Process Communication 3 2 3 2 • A defined approach • Agreed upon timeline & due dates • Decision criteria • Timeliness • Sharing accurate and timely information • Providing direct access to the right people • Sharing feedback 5 • Belief in your partners capabilities and commitment • Belief that your investment is recognized and will be rewarded • Commitment to confidentiality

  5. COLLABORATIVEINNOVATION PROCESS

  6. Collaborative Innovation Process Innovation Strategy 4 Initial Business Case Planning 1 Research 2 Opportunity Space 3 Platform Approval & Alignment Approval & Alignment Approval & Alignment Approval & Alignment Part 1: PLANNING Ideation > Opportunity Space Creation Ideation > Platform Development • Insights • Opportunity assessment • Research • Insight Alignment Alignment Alignment Supplier Entry Point w insights/capabilities Supplier Entry Point w insights/capabilities Supplier Entry Point w insights/capabilities

  7. Collaborative Innovation Process 5 Concept “Paper” 6 Protocept “Kitchen” 7 Prototype “Lab/Plant” 8 Final Business Case Planning Approval & Alignment Approval & Alignment Approval & Alignment Approval & Alignment Part 2: DEVELOPMENT • Financials • Marketing plan • Forecasts • Vendor identification Ideation > Concept Development > Sourcing Viability + Ops Assessment > Testing Develop > Supplier Commercialization > Test/Trial > Refine Design > Development > Testing > Refine Alignment Alignment Alignment Supplier Entry Point w insights/capabilities Supplier Entry Point w insights/capabilities Supplier Entry Point w insights/capabilities

  8. Collaborative Innovation Process 9 Commercialization 10 Launch 11 Evaluation Approval & Alignment Approval & Alignment Approval & Alignment Part 3: EXECUTION • Franchisee communication • Vendor set-up • Production • Ops planning • Launch planning • In-store availability • Marketing • Promotion • Merchandising • Tracking • Reporting • Analysis • Feedback Alignment Lessons Learned Transactional Supplier Entry Point w insights/capabilities

  9. Collaborative Innovation Process 4 Initial Business Case Planning 2 Opportunity Space Part 1: PLANNING 1 Research 3 Platform 8 Final Business Case Planning 5 Concept “Paper” 6 Protocept “Kitchen” 7 Prototype “Lab/Plant” Part 2: DEVELOPMENT 9 Commercialization 10 Launch 11 Evaluation Part 3: EXECUTION

  10. Collaborative Innovation Process Overlay 1: Supplier Entry Points 4 Initial Business Case Planning 2 Opportunity Space Part 1: PLANNING 1 Research 3 Platform Strategic & Collaborative Suppliers 8 Final Business Case Planning 5 Concept “Paper” 6 Protocept “Kitchen” 7 Prototype “Lab/Plant” Part 2: DEVELOPMENT Transactional Suppliers 9 Commercialization 10 Launch 11 Evaluation Part 3: EXECUTION

  11. Collaborative Innovation Process Overlay 2: Four Types of Innovation 1. Pure Innovation Starting Point 4 Initial Business Case Planning 2 Opportunity Space Part 1: PLANNING 1 Research 3 Platform 2. Product Improvement Starting Point 8 Final Business Case Planning 6 Protocept “Kitchen” 7 Prototype “Lab/Plant” 5 Concept “Paper” Part 2: DEVELOPMENT 4. Product Match Starting Point 3. Line Extension Starting Point 9 Commercialization 10 Launch 11 Evaluation Part 3: EXECUTION

  12. Collaborative Innovation Process Overlay 3: Collaboration Hot Zones • Heavy supplier involvement • High degree of alignment, sharing and co-development 4 Initial Business Case Planning 2 Opportunity Space Part 1: PLANNING 1 Research 3 Platform 8 Final Business Case Planning 5 Concept “Paper” 7 Prototype “Lab/Plant” 6 Protocept “Kitchen” Part 2: DEVELOPMENT 9 Commercialization 10 Launch 11 Evaluation Part 3: EXECUTION

  13. Collaborative Innovation Process Overlay 4: Who’s Involved 4 Initial Business Case Planning 2 Opportunity Space Part 1: PLANNING 1 Research 3 Platform 8 Final Business Case Planning 6 Protocept “Kitchen” 7 Prototype “Lab/Plant” 5 Concept “Paper” Part 2: DEVELOPMENT 9 Commercialization 10 Launch 11 Evaluation Part 3: EXECUTION

  14. Collaborative Innovation Process Overlay 4: Who’s Involved Who leads Marketing Sales Part 1: PLANNING Innovation Insights R&D Marketing Culinary Part 2: DEVELOPMENT Sales Innovation Finance Operations Marketing Supply Chain Part 3: EXECUTION Sales Innovation Franchisees

  15. Part 1: PLANNING 1.Research 2.Opportunity Space 3.Platform 4.Business Case Part 2: DEVELOPMENT 5.Concept 6.Protocept 7.Prototype 8.Final Business Case Collaborative Innovation Process Overlay 4: Who’s Involved Part 3: EXECUTION 9.Commercialization 10.Launch 11.Evaluation Innovation Marketing Sales Insights R&D Culinary Operator Supply Chain Supplier Supply Chain Operator Operations Supplier Operations Finance Legal Franchisees Distributor/Logistics Heavy Moderate Light Heavy

  16. Project Brief - Operators

  17. CI Project Initiation Check List - Manufacturers

  18. CI Collaboration Scorecard – How good is your relationship?

  19. CI Execution & Results Scorecard: Qualitative Measures

  20. CI Execution & Results Scorecard: Quantitative Measures

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