150 likes | 755 Views
TNT in France. Best in France Case Study September 2003 - May 2005 . By: Ms. Bousquet, Ms. Furno, Mr. Naywosz Paszkiewicz and Ms. Roussel. TNT’s business TNT’s products and clients Why did it come to France ? Do TNT’s values fit the French culture?. Constraints in France
E N D
TNT in France Best in France Case Study September 2003 - May 2005 By: Ms. Bousquet, Ms. Furno, Mr. Naywosz Paszkiewicz and Ms. Roussel
TNT’s business TNT’s products and clients Why did it come to France ? Do TNT’s values fit the French culture? Constraints in France Adaptation to France Key Constraint Costs Key Benefit Numbers Essential Advice Executive Overview
The TNT Express Company • Arrival in France : December 1998 • International transport express company • 350 000 parcels delivered each day in France 3,500 000 parcels and documents delivered each week in the world (200 countries) • Turnover 2005 : 5,3 mds euros • TNT Express France : leader in France for business to business transport TNT European market share is 11% in broad market and 22% in narrow market
The activity of TNT • TNT Express, TNT Logistics, TNT Post • TNT Express in France : a key place in Europe • A full-completed transport market in France but not abroad thanks to the European expansion
TNT's clients • Domestic, business to business, industrial companies, dangerous goods delivery services • Expectations : To be the fastest, the more reliable • The French presence helps TNT's ability to satisfy client demands, because it is now a main European express hub
Why did TNT came to France? • TNT is a global company • Currently located in 64 countries • France is a major strategic location of Europe
TNT’s values • TNT’s 7 values • Were easy to instill in France since they are universal
Constraints in France • A different legislation in each country • French employement laws : • A constraint for developping the activity • A reduction of the competitivity
Adaptation to France • A long integration of Jet Service in TNT • The Jet Service team had to adapt : • TNT France had to propose all the range of TNT product • Working internationally needs new know-how's • TNT France is a combination of know-how's
Key Constraint Costs • An important investment : 305 millions euros • Different cost structures
Key Benefits • A strategic position • An image benefit thanks to an established brand • An important market
Essential Advice • To work in delivery services, you have to think in term of network • You need to buy a French company to implant yourself in France… • … But the market is already quite saturated
We Thank • Hervé Féat, Marketing director TNT Express France 58 avenue Leclerc BP 7237 - 69354 LYON Cedex 07 Tel : + 33 (0)4.72.80.79.01gsm : + 33 (0)6.07.81.30.35e.mail : herve.feat@tnt.fr • Rachel Timmerman, Depot operations manager Garonor Ouest, Batiment 25 93151 Aulnay sous Bois Tel : + 33 (0)1.48.14.46.28 e.mail : rachel.timmerman@tnt.com
Bibliography • www.tnt.fr • www.tnt.com • Questionnary (cf. notes pages)
Our Team • Louise Bousquet Groupe HEC, H016 1, rue de la Libération78351 Jouy en Josas 20, rue Guynemer 75006 PARIS • Amélie Furno Groupe Hec, K15 1, rue de la libération 78351 Jouy en Josas 1 bis, impasse Henri Regnault 92380 Garches • Casimir Naywosz Paszkiewicz Groupe Hec, H12 1, rue de la libération 78351 Jouy en Josas 23 av. Foch 75116 PARIS • Capucine Roussel 66 bd Vincent Auriol 75013 Paris