SpeechTek West 2007 Elements of a Global Design Strategy Kathryn Bjorlo Claiborn

1. SpeechTek West 2007 Elements of a Global Design Strategy Kathryn Bjorlo Claiborn Senior VUI Designer

2. Overview • Introduction • Definition of a Global Design Strategy (GDS) • Why do you need a GDS? • The Elements • Making it work for you

3. Introduction • Established 1989 • 350+ Employees • 32 Speech Team Members • 200+ Enterprise Speech Deployments • My Resume

4. What is a Global Design Strategy? A GLOBAL DESIGN STRATEGY is a conscious and deliberate process of team collaboration, an intensive implementation of design principles, and the art of ensuring FUTURE SUCCESS.

5. Why do you need a Global Design Strategy? Consistency Continuity Quality

6. Who needs it? EVERYONE! A Global Design Strategy provides a roadmap for all members of the team: Business and Designers

7. VUI ProjectTimeline Create GDS Review GDS Initial Project Existing Projects Revise GDS Review GDS

8. The Elements Branding Confirmations Persona Concatenation Conditioning Exit Strategy Menu Structure Representative Formality Barge-in Earcons Naming Conventions Verbiage Universals Prefixes Jargon DTMF Fallback Holistic View Error Handling No Match vs. No Input

9. How your IVR looks, feels and sounds User Interface Design Specifics and Best Practices Technical Aspects and Documentation The Elements (continued)

10. Utilizing a Global Design Strategy for success…

11. Thank you! Kathryn Claiborn Senior VUI Designer kathryn.claiborn@viecore.com Viecore, Inc. 1111 Macarthur Blvd – Suite 100 Mahwah, NJ 07430 201-252-9100 www.viecore.com