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Identifying the Scope of Agriculture. Early Ag. 1930’s – one producer could feed up to ten people Most people lived in rural areas and were involved Average towns consisted of 2,500 people Technology was almost nonexistent. Present Ag. One producer can feed hundreds
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Early Ag • 1930’s – one producer could feed up to ten people • Most people lived in rural areas and were involved • Average towns consisted of 2,500 people • Technology was almost nonexistent
Present Ag • One producer can feed hundreds • Only 2.5% of population is involved in production ag • Most people live in urban areas • Technology and efficiency vastly improved
Farmer Responsibilities • Understand plowing techniques • Proper crops to plant • Time of planting • Fertilizer and Pesticide usage • Irrigation methods • Not an easy job!!!
Rancher Responsibilities • Livestock choice • Breeding seasons ( Estrus synchronization) • Selling times • Selling locations • Health programs • Estimate costs
Modern Ag • Conservation • Research • Improved storage
Ag Product Processing • Raw products transformed to packaged and prepared products • Highly technological • Control measures are used • Jobs available in food and health science
Ag Product Marketing • All business activities required to move a product to the consumer • Computers have become very important • Satellite communications also important
Steps in Ag Marketing • Prepare budget • Commodity groups increase demands for products • Advertising • Selling techniques • Transportation
30% of jobs in the agricultural sector are in the marketing area.
Ag Research and Development • Most significant area • New frontier in ag • Works to solve simple but significant problems related to ag
References • IMS • Microsoft ClipArt