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Digital Communication in Emergency Management

Digital Communication in Emergency Management. What is FEMA?. 7,382 employees; up to 12,000 reservists 10 Regional Offices; pre-deployed assets and teams THE U.S. Government’s coordinator of disaster response and assistance Delivers federal disaster assistance to individuals and communities

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Digital Communication in Emergency Management

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  1. Digital Communication in Emergency Management

  2. What is FEMA? • 7,382 employees; up to 12,000 reservists • 10 Regional Offices; pre-deployed assets and teams • THE U.S. Government’s coordinator of disaster response and assistance • Delivers federal disaster assistance to individuals and communities • Also provides funding for mitigation and preparedness projects • Administers National Flood Insurance Program and National Fire Academy (training)

  3. fema.gov + fema.gov/esp m.fema.gov + m.fema.gov/esp Disaster Pages (English & Spanish) Widgets (English and soon to be Spanish) Facebook (English & Spanish posts) Twitter (English & Spanish posts) YouTube Digital Tools We Use

  4. Text Slide fema.gov + fema.gov/esp • Full English Website • Full Spanish Website, not just one or two pages that are translated • We like to have a conversation with our audience: Are you prepared? Are you a disaster survivor?

  5. m.fema.gov + m.fema.gov/esp • Full English Mobile Website • Full Spanish Mobile Website, again, not just one or two pages • Provide Situational Awareness Updates • 50% preparedness info • 50% disaster-related info

  6. Disaster Pages • Dedicated pages for each declared disaster, in both English and Spanish • Provides localized info, specific to that disaster • Updated by External Affairs staff in the field

  7. Widgets • Graphical interfaces that can placed on personal sites, news sites, blogs, etc. • Contain different links • Can be updated by us at any time

  8. Facebook • Customized Welcome Page • Brief overview • Continuing the conversation: Are you Prepared? Are you a disaster survivor?

  9. Facebook • Customized subject areas • 10-15 seconds to grab the user’s attention • What do we want the user to do?

  10. Facebook Collaboration - Iowa • Opportunity to promote the state’s existing page • Not a need to create a new page, we could use their base of followers • Promoted the state’s twitter channel and website, using the web’s amplification effect

  11. Facebook Collaboration - TEMA • Supporting state with resource they didn’t have • Page will transition fully to TEMA ownership as the recovery winds down

  12. Facebook • Messages are posted in both English and Spanish • Messages also include videos and photos • Post preparedness and disaster-related info • Cross promote resources at the federal, state, and local level

  13. Twitter • Messages are posted in both English and Spanish • Messages include links to photos and videos • Post preparedness and disaster-related info • Cross promote resources at the federal, state, and local level

  14. Twitter: CraigatFEMA • Official Twitter account of Administrator Fugate • Yes, he does post his own messages; he doesn’t staff it out

  15. YouTube • Videos highlight preparedness, response and recovery • Video updates from FEMA leadership • All videos posted on FEMA.gov

  16. Content Calendar Content calendar: two weeks ahead Strategic calendar: months ahead Normal Operations fema.gov – at least one new message a day m.fema.gov – as needed, at least once a week Facebook – 1 to 3 posts a day Twitter – 1 to 4 posts a day Hurricane Earl Response fema.gov & m.fema.gov – every 2 to 4 hours Facebook – average of 6 posts a day Twitter – average 15 posts a day Content

  17. Progress? • June 2011 – FEMA has 86,250 Twitter followers • (48,000 FEMA main Twitter feed + 9,400 following Administrator Fugate + thousands following each of 10 Regional Administrators) • May 23 Joplin, Missouri tornadoes – FEMA mentioned in 3,196 tweets; FEMA issued 49 tweets that day; 173 re-tweets • June – FEMA re-Tweets #3 among all federal agencies • Facebook – 40,000 fans (21st most popular agency – NASA has 421,000 fans) • Growing – May Facebook fans (#8 in overall increase)

  18. Expectations

  19. Challenges • Expectations • Universal Access – E-inclusion - Languages • Data Privacy • Data verification

  20. Data Privacy • Where is data being stored? (cloud, government, private sector/commercial/NGO) • Who has access to data? • What are the authorized uses of the data? • Who is responsible for unauthorized release and/or access?

  21. Data Verification • The new “911” (“112”) • Caveat Emptor • Responsibility to Monitor/Correct?

  22. David A. Trissell FEMA Attaché U.S. Mission to the European Union 32-02-811-5757 trissellda@state.gov www.fema.gov Contact Info

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