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Music Television History

Music Television History. x. Austerlitz, CH2. Historically, enjoying music=experiencing the performance. Recordings changed this The broadcast industry pushed for music television, NOT the recording industry (radio) Recording industry followed in this sense. Goodwin, CH2.

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Music Television History

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  1. Music Television History x

  2. Austerlitz, CH2 • Historically, enjoying music=experiencing the performance. Recordings changed this • The broadcast industry pushed for music television, NOT the recording industry (radio) • Recording industry followed in this sense

  3. Goodwin, CH2 • What is music television? • How and why did MV emerge? • What are the defining properties of MV? • Commodity(ies) and Performance; the MV completes the “package of meaning” • 1980s MV had a lasting effect; promos ephemeral

  4. Goodwin Cont'd • How and why did MV emerge? • Digital means of music production changed what performance was (not instruments), lip synch, etc. • New attitudes towards marketing and manufacturing image • Increased demand in programming (in general), and cheap programming • Coincided with labels becoming “rights exploiters” instead of commodity producers • The changes in the music industry allowed for the success of the MV • MV is an “extremely complex and unusual cultural artifact, for it seems to both exceed and contain the commodity it advertises.” (Goodwin pg. 47)

  5. Early Music Television(s) • Jazz Singer, 1927 • Musical numbers in Hollywood golden age films • Animations by Fischinger • “Study No. 8” (1931), “Composition in Blue” (1935) • Soundies, 1940-1947, played on the Panoram “jukebox”; visual archive of African American music of the time • Ad for the recording; also relied on the “flesh”

  6. Early Music Television(s) Cont'd • French Scopitones, 1960s • Dancing, kissing, bodies, flesh, and sexual revolution • Rebel Without a Cause (1955), Jailhouse Rock (1957), etc.

  7. “Motion Painting No.1” • Oskar Fischinger, 1947 • Johann Sebastian Bach's Brandenburg Concerto no. 3, BWV 1048 • Animation process took 9 months of filming each brushstroke

  8. “Pas de Deux” • Norman McLaren, 1968 • Part 2 • Used visual effects • Layering • Neighbours (1952) • Pixilation: humans in stop motion • Oren Lavie “Her Morning Elegance”(2009) • Extreme “Rest In Peace”

  9. Promotional Clips • “Promos” • Largely started in the UK w/ UK bands • Aimed at play in record stores, some theaters, and as some content on music television or variety show programming • Created so artists didn't have to travel and perform on TV shows

  10. Hard Days Night • The Beatles, 1964 • Dir. Richard Lester (“godfather” of music video) • Full length film, but opening sequence helped to define the visual grammar of music video • Metric editing • Quick cutting • Hand-held cameras • British Free Cinema • French New Wave

  11. “Subterrean Homesick Blues” • 1967, Bob Dylan's Don't Look Back • Dir. DA Pennebaker • Use of graphic/text • Disinterested Dylan • “Underground film” • Not clean like promo clips • Google Instant • INXS “Mediate”

  12. “Strawberry Fields Forever” • The Beatles,1967 • Dir. Peter Goldman • Model for concept video • Film effects • Stop motion animation • Jump-cuts from daytime to night-time • Symbolism • “Penny Lane”(another example of early MV)

  13. Other Early Promo Film Clips • The Who “Happy Jack” (1966) • Rolling Stones “We Love You” (1967), Dir. Peter Whitehead • Play on 1895 trials of Oscar Wilde • Pink Floyd “Instellar Overdrive” (1967), Dir. Peter Whitehead • From Tonite Lets All Make Love in London • Rolling Stones One+One (1968), Dir. Jean-Luc Godard • The Velvet Underground & Nico(1966), Dir. Andy Warhol

  14. “Bohemian Rhapsody” • Queen,1975 • Dir. Bruce Gowers • First notable “pop promo” • First to actually promote a song • Looked like a MV • Top of the Pops • In camera special effects • Ushered in “MTV Age” • “Killer Queen”(1974) • “Under Pressure”(1981)

  15. “Whip It” • Devo, 1980 • Dir. Jerry Casale • Self-funded, $15K • Postmodern bricolage • Subversive • Major rotation at MTV

  16. “Ashes to Ashes” • David Bowie, 1980 • Dir. Bowie and David Mallet • At time, most expensive MV made • Solarized color and harsh B&W • Became HUGE MTV video • Most expensive MV at time • “Lazarus” (2016)

  17. Elephant Parts • Michael Nesmith, 1981 • Of The Monkees • “Rio”(1977) • “Cruisin'”(1981) • Started PopClips • Nickelodeon 1979

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