Managing Your Future E-Book Collection

1. Managing Your Future E-Book Collection A Publisher/Aggregator Perspective on Opportunities and Challenges Melanie Schaffner, Marketing and Sales Manager, Project MUSE PVLR Interest Group, ALA Annual 2011 http://muse.jhu.edu

2. Celebrating 15 Years of Project MUSE! • Originated from a grant-funded joint effort of the library and university press at JHU to deliver the JHUP journals in an electronic format • First collection of 40 JHUP journals offered on the web in Fall 1996 • Early adopters included VIVA, OhioLINK, the Oberlin Group, California Digital Library, CAUL (Australia) • Expanded in 2000 to incorporate journal content from other not-for-profit scholarly presses, with initial group including 11 major university presses http://muse.jhu.edu

3. Celebrating 10 Years of Successful Partnership with Publishers • Well over 100 not-for-profit scholarly publishers now have journals in MUSE collections • Contributors include UPs, scholarly societies, independent research institutes, departments • MUSE has returned over $70m in royalties to participating publishers -$100m in savings to libraries • MUSE royalties sustain small/specialized publishing programs, support broad dissemination of scholarship, and help publishers retain journals http://muse.jhu.edu

4. MUSE Journal Collections Today • Six collections available for subscription • Four interdisciplinary, for varying research needs • Two subject-specific (Humanities, Social Science) • Content included from over 500 peer-reviewed journals in the humanities and social sciences • Content is stable, and subscriptions include all available archival volumes at no additional cost • Tiered pricing offered for collections, based on library type and usage • Libraries own content and retain archival rights http://muse.jhu.edu

5. Why e-Book Collections on Project MUSE? • Project MUSE has a successful 15-year track record serving libraries, publishers, and users • The JHU Press has strong publisher relationships via both MUSE and Hopkins Fulfillment Services • End users want an integrated experience; MUSE is already a “go to” source for many • Library customers have been asking for some time that MUSE content expand to books http://muse.jhu.edu

6. Project MUSE + UPeC = UPCC eBooks Collections on MUSE University Press eBook Consortium • Led by directors at NYU, Temple, Penn, Rutgers, Nebraska • Multi-year Mellon-funded study on feasibility of collaborative UP e-book platform • LOIs from 60+ North American UP’s expressing interest in participating • November 2010: RFP for an implementation partner to bring their vision to fruition Project MUSE Editions • Research and planning began in 2008 • Initial meeting of interested presses in February 2009 • Program announced in fall 2010; core premise to fully integrate book content with journal content on MUSE platform • Early spring 2011: 28 publishers contracted, with planned launch July 1 2010 • January 2011: MUSE among small group of finalists for UPeC RFP • March 2011: MUSE selected as UPeC partner and projects merged http://muse.jhu.edu

7. University Press Content Consortium: 65 Publishers Confirmed http://muse.jhu.edu

8. What will UPCC eBook Collections on Project MUSE offer? • Scholarly books from not-for-profit organizations with rigorous peer-review and editorial processes • Digital books released simultaneously with print • Ownership and perpetual access rights • Books in PDF format, searchable and retrievable to the chapter level • Unlimited simultaneous usage, downloading and printing • Books fully integrated on the MUSE platform, with seamless searching across both book and journal content • COUNTER-compliant statistics; free MARC records http://muse.jhu.edu

9. How will I purchase UPCC eBook Collections on MUSE? • Calendar-year collections of all available academic titles, and calendar-year subject-based collections • Initial collections of books from 2010, 2011, and forthcoming 2012 titles, with very special pricing on bundles of books from all three years • Pre-purchase of future years’ frontlist titles • Comprehensive and subject-based archival collections of backlist titles, with library-friendly terms, at very affordable prices http://muse.jhu.edu

10. UPCC eBook Collections: Opportunities • Synergies and discovery paths created by bringing critical mass of many thousands of UP scholarly books into the same platform with over 200,000 articles from 500+ journals • Exposure of book content to base of millions of installed users worldwide • Built-in customer base for books product; familiar and trusted vendor for libraries • Ability to apply lessons learned in e-journal world to create user-friendly, library-friendly product offering and business model, expand dissemination and grow revenue for publishers • Opportunities to leverage existing partnerships, form new ones http://muse.jhu.edu

11. UPCC eBook Collections: Challenges #1: Data, Data, Data • Availability. • Timing of availability • Inconsistent approaches, lack of standards • eISBNs • BISAC codes • “List price” • Moving target • Publishers choosing participating titles • List will grow and change http://muse.jhu.edu

12. UPCC eBook Collections: Challenges #2: Still Data • Sharing • With whom? (New partners, new contacts) • How? (Opt-in? Push?) • How often? • MARC records • Timeliness of holdings information • Complexity of holdings information • De-duping concerns http://muse.jhu.edu

13. UPCC eBook Collections: Challenges #3: Pricing and Collections • Subject Collections • How granular? • How big? • Interdisciplinary titles • Frontlist collection details not final at time of pricing; libraries need to know what they can expect for price • What’s the formula for appropriate guaranteed delivery? • Publisher estimates v. actual submissions • Late submissions? http://muse.jhu.edu

14. UPCC eBook Collections: Challenges #4: Thorny Issues • Keeping sales simple • Current books supply chain • eILL • DDA/Approval Plan and other forms of single title purchasing • Institutional Platform customization http://muse.jhu.edu