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SEX. Media and Sex. In our society, a variety of values and messages are sent to us. Media exposes us to tons of images everyday; which promotes sexuality. Many advertisements make use of sex appeal to promote their products. TV SERIES. TV and SEX. Teens watch sex Teens have sex.
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Media and Sex In our society, a variety of values and messages are sent to us. Media exposes us to tons of images everyday; which promotes sexuality. • Many advertisements make use of sex appeal to promote their products.
TV and SEX Teens watch sex Teens have sex. National Institute of Child Health and Human Development found that teens who watched the heaviest amounts of sexual content were two times as likely to initiate sexual intercourse as the young adults who watched the least amounts.
Ads Today • Safe sex • Advertisements are becoming more sexually positive towards behaviour and attitudes of young adults. • From 1998 to 2002, mention of safe sex has risen from 14% to 26%.
Main Objectives • To encourage people to use condoms. • To decrease the HIV/AIDS rate, transmitted-diseases, and unintentional pregnancy.
Survey says…. • 92% of the people surveyed have seen Yurd Og Pok Tung advertisement. • 100% of those who have watched believe that the purpose of this campaign is to help reduce the spread of STDs through the use of condoms. • Many add that it helps reduce number of unwanted pregnancy. • Also, it helps people feel less embarrassed buying condom.
Why there should be such an advertisement? • Most people who have AIDs are mainly in the age of 25-34. • They might have been infected with HIV since the age of 15-24. • Yet, with the high risk of being infected at such young age, most teenagers have negative attitudes towards buying and using condom:-Some believe that using condom means lack of love and sincerity.
Cultural Impact • In the past, sex education was not widely taught by parents and at schools in Thailand. • Nowadays, globalization provides a wider and better viewpoints on educating young teenagers about sex. • For Thai society, sex starts to be a common thing. • According to our survey, 64% of people think that after seeing the ad, sex would become more acceptable in the society. • Also, the viewpoints about people who carry condoms have changed. People carrying condoms are seen as a normal or even wise. This would reduce the percentage of HIV infection as well.
Opposition • Yet, there are also people do not support the running of this campaign. • They said that the advertisement is ambiguous. • It fails to convey which group it wants to send this message to. • People are confused and don’t understand the objectives of this advertisement.
Survey says… • Only 5% of the people surveyed do not support the showing of this advertisement. • It might encourage sexual intercourse. • Children might not understand the content.
91% of the people surveyed support the campaign. • Thai people are more open-minded and westernized than before. • 45% believe that this is due to the increase in number of sex seen in media. • 35% believe that it is the result of globalisation.
Feedbacks • Feedbacks on the ad are mostly positive. • People understand the objectives and accept the fact that there are a growing numbers of those who have HIV in teenagers.
How has Thai media (TV & Ads) been helping to promote “safe sex”? • In 1994, they oriented the HIV/ AIDS prevention and control program which encourages condom promotion in media; due to the rise in the number of Thais with HIV infected. • Percentage of people who use condom rises 75% • Percentage of people infected with STDs decreased by almost 90%.
Yurd Og Pok Tung • With the new campaign, the number of people who said that they would pok (carry around) condom has doubled.
Future Trend • The chief policy aims of the Thai program will undoubtedly be keep condom use high in commercial sex and to strive to make it truly 100%. • Advertisement will still play a major tool that help adapt people’s attitudes.
