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CPE Strategy

CPE Strategy. As is STB on the Net. 900k STB in the Volia network. Lifetime: 89% more 3 years 38% more 5 years used. 50% without chipset paring. 596k – rental. STB open issues. 1. Not established terms and policy for STB rent: New/Old SD/HD/Hybrid/OTT

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CPE Strategy

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  1. CPE Strategy

  2. As is STB on the Net 900k STB in the Volia network Lifetime: 89% more 3 years 38% more 5 years used 50% without chipset paring 596k – rental

  3. STB open issues • 1. Not established terms and policy for STB rent: • New/Old • SD/HD/Hybrid/OTT • 2. No unified menu for all STBs • 3. Terms and policy for additional CPE such as remote control (RC), universal remote control (URC)

  4. Not established terms and policy for rent 2H depends on chosen policy TOTAL 5 months 2012 CAPEX – 14,8M UAH Budgeted CAPEX – 8,6M UAH

  5. Options of policy Subscribers, who will be issued old STB offering to buy the remote control for 30 UAH. It is very important to provide a new RC with the old STB.

  6. Option 1 policy for the 2H 2012 TOTAL CAPEX in this Option 19,9M UAH Budgeted CAPEX 6,5M UAH

  7. Option2 policy for the 2H 2012 TOTAL CAPEX in this Option 24,6M UAH Budgeted CAPEX 16,2M UAH

  8. STB Menu STB Menu consist of: • EPG • Channels list • Program Guide • Program details • Settings • Channel list management • Broadcast setting • User settings • Services • Languages (sound channels, subtitles) • Parental control • Radio channels • Interactive services • Communications • Messaging Unified structure and design for all STB

  9. Project 1: Development of Unified Menu Integration options: Development and integration by Volia (middleware API required) Development and integration by vendor according to Volia requirements • Upgrade current Design – No Structure – Yes/No Budget: $0,6M Unified Menu implementation for old STB 2) SWAP to new Design – YES Structure – Yes Budget: $17M Unified Menu already implemented to new STB

  10. Policy of SWAP Integration options: Development and integration by Volia (middleware API required) Development and integration by vendor according to Volia requirements Weaknesses Strength Do nothing 1) Implement Menu only for new STB SWAP Programs: 1) SWAP all STBs 2) SWAP only Basic + Extended 3) SWAP Extended 4) SWAP Basic + Extended Bundle 5) SWAP Extended Bundles Different menu in all STB - the impact on customer service No additional cost for project Unified menu for all STB Cost about $17M Covering of 72% Base Cost about $12M Unified menu for most of STB for Covering of 27% Base Cost about $4,5M Unified menu for TOP clients Unified menu for TOP clients Covering of 25% Base Cost about $4,2M Unified menu for VIP clients Covering of 7% Base Cost about $1,1M

  11. Modems D2/D3Open issues • Growth stock of DOCSIS 2.0: returns modems (in) overlap expenses (out) with increasing dynamics • Increase of High Speed Internet Tariffs and growth of DOCSIS 3.0 demand • Not established terms and policy

  12. Open issue - Not determinate current policy 5 months 2012 CAPEX – 10,9M UAH Budgeted CAPEX – 12M UAH

  13. Demandfor 2H 2012 2H 2012 CAPEX – 12,3M UAH Budgeted CAPEX – 14,4M UAH

  14. Implement policy for Modems • D2 modems for customer till 30Mb speed • D3 modems for customers from 30Mb speed • Give old D2/D3 modems, then new • Change D2 to D3 for customers with 100,150Mb • D2 with 38Mb – proactive SWAP/on demand These policies have already worked, but there is no automatic control of implementation it

  15. HD/Hybrid

  16. HD situation TOTAL 5 months 2012 CAPEX – 1,1M UAH 2H demand 2012 – 5,8M UAH

  17. Hybrid demand Market forecasts for connecting subscribersto OTT services – 88k

  18. Additional CPE

  19. Universal Remote Control Additional equipment (remote control) is a barrier to switch from ATV to DTV. Most efficient solution for that is Universal Remote Control. • Universal Remote Control must have firmware to work with: • All types of Volia’s STB • The most popular TV-sets models • Models for launch: • Sales price 50 UAH with VAT • For usual RC price 30 UAH with VAT for old STB • Include in the next purchase of Hybrid/HD STB

  20. BackUp

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