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Affiliate Best Practices and Insider Tips

Affiliate Best Practices and Insider Tips. Denise Purtzer Channel Manager, Digital River. Affiliate Stats. 2007 Affiliate Sales AOV across affiliates was $38.77 Average commission was 42% Average earned amount for Affiliates: $16.28 83% of all DR affiliates actively selling 90/10 rule.

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Affiliate Best Practices and Insider Tips

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  1. Affiliate Best Practices and Insider Tips Denise Purtzer Channel Manager, Digital River

  2. Affiliate Stats 2007 Affiliate Sales • AOV across affiliates was $38.77 • Average commission was 42% • Average earned amount for Affiliates: $16.28 • 83% of all DR affiliates actively selling • 90/10 rule

  3. What Affiliates Want Guaranteed--$ • Payments on time and frequent • Guaranteed tracking Easy • Full reporting • Find & pull data • Lots of product to choose from • Top selling products • Niche products • Easy--Complete information in one spot

  4. Affiliate Verticals-Types Content Sites Review Sites Paid Search Coupon/Discount Sites

  5. Content Site Affiliates Benefits • Exposure for Downloads • Opportunity for customer feedback Challenges • Keep all top download sites updated • Opportunity for customers to give negative feedback • Quality Content Sites

  6. Review Site Affiliates Benefits • Opportunity to get positive press • Comparisons to competitive products • Priority placement available • Creative Advertising/name recognition Challenges • Opportunity to receive negative press • Timely

  7. Review-Key Tools • Trackable trial • Buy link • Provide license key to reviewer • Screenshots • Boxshots • Review Info/guidelines

  8. Paid Search Affiliates Benefits • Highest yield vertical • Experts exist • Can handle for you • Can still work in conjunction with your paid efforts w/o defeating • Can eliminate competition in key search areas • Multiple representation Challenges • Not understood • Can drive up your search effort costs • Time consuming

  9. Paid Search-Key Tools • Trackable trial and buy links • Help provide content for affiliate site build to legitimize • Terms and Conditions • define and reinforce affiliates’ actions • Prime commissions for top search affiliates

  10. Paid Search—Strategy How do I compete with the “Big Dogs” in Software? TradeMark Terms Organic Long Tail

  11. Search—Application Long Tail Strategy applied Sense of community • Blogs • User Groups • Forums • White Papers

  12. Coupon/Discount Site Affiliates Benefits • Audience that may not otherwise be reached • Coupon sites adding software more and more • Reach customers who might not purchase for full price Challenges • Position as to not dilute overall pricing strategies • Coupon codes “scraped” and posted en masse Key Tools • System that supports use of coupons • Coupon code and/or cart link with discount • Short description

  13. Coupon/Discount Opportunity to reach new audience • Deal of Day • General coupon Sites • Software on these sites Coupon specific to affiliate or “general use”

  14. Hot Software Trends Security • Beyond Antivirus MultiMedia Anything iPod/iPhone/Smartphone Optimizers/Problem Solvers

  15. Questions? Thanks, dpurtzer@digitalriver.com

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