Affiliate Email Marketing Best Practices and Strategy Guide-include Examples and Tools.

2. This report is being sold as information only. There is no guarantee of success, either written or implied. Much more study and research is needed before any person should venture into a business. The author/publisher specifically disclaims any personal liability, loss, or risk incurred, as a consequence of any advice or information presented herein. Entering into any business venture involves risks. If you are not comfortable with taking risks, then the business world is not for you. Any person considering a business opportunity should seek the advice of a competent tax accountant and an attorney before proceeding. I would also like to point out that if you are conducting any type of business from your home, your home owners insurance will not cover somebody who slips, falls, gets bit by your dog or comes to harm in any other way while on your property. Discuss this with your insurance agent and or seek legal advice.


3. Audiences Are Assets Lets talk about audiences. One of the definitions I found online for the word audience is… a group of spectators or listeners. I prefer the word followers. People are desperate to follow someone most like themselves. This quote from Dan Kennedy is great: “Most people are walking around with their umbilical cords in their hands, looking for someplace to plug it in.” – Dan Kennedy 97% of the population are followers, whether they realize it or not, constantly on the lookout for someone new to follow. Moral to the story: build an audience that you can provide valuable information to on a consistent basis and that you can generate a reliable income from. This could be an email list, a Facebook Fan page, your Youtube channel, or any other place where you can build a following. Of course, it doesn’t need to be YOU specifically… pen names are perfectly fine and completely legal (as long as its sole purpose is not to deceive or manipulate your audience). It’s simple really. You build an audience, send them useful information, and promote affiliate products all at the same time. Once you have an audience, that’s as good as a paycheck from a job. It’s consistent, reliable income… as long as you don’t abuse your power. More on that later on.


4. Set Up Your Entire Email Business for As Little As $20 Today I’m gonna tell you a secret… This will subconsciously improve your chances of success if you complete the tasks on this page exactly as I say. I’ll tell you why and how later. So, by now you should already have a niche in mind. If you don’t, take some time and nail that down before moving on. You can’t do anything else until you’ve chosen a niche. This entire section is all about getting the basic structure of your email business set up. I’m not gonna include step-by-step instructions on how to do all of this stuff, don’t worry. I will try to point you to different tutorials online that show you how to do some of the technical stuff though. What you’re really doing here is building the basic structure for your business. Once this stuff is done, you’ll be ready to move on to bigger and better things (like making moolah!). Step 1: Register A Domain Name IregisterallofmydomainsatNamecheap.Alloftheirdomainsalsocome withfreeWHOISdomainprivacy. When you’re choosing a domain for this type of business you want to be sure your visitor knows exactly what your site is about before they ever get there.

5. For example, WoodworkingAwesomeness.com tells your visitor exactly what to expect when they land on your site. Stuff about woodworking. The other option is to take a more personal route and build your business around a person (or persona). That’s the option I’m going with here and I chose the domain name of HarrysWoodworking.com. Who’s Harry and why did I go with that? No clue. Harry just sounds like a guy who would be into woodworking. Lol. Actually, if you ever watched Home Improvement with Tim Allen when it was on back in the 90’s, there was a guy named Harry who was friends with Tim and owned a hardware store. He always wore flannel and just exuded that craftsman feel. Guess that’s where I came up with Harry. Plus, there were a lot of other ones that were already taken. Step 2: Design Your Logo Seriously, already?! Yes. Just do it. I’m guessing you’re not a graphic designer so it’s gonna take a few days to get one designed. What are my recommendations on logo design? I don’t have many. I prefer logos that have an image (or icon) on the left and text on right. Colors and stuff like that don’t really matter too much.

6. Try to pick colors that you would think match up well with your niche but don’t waste too much time on it. That’s about it. Here are my go-to places online for logo design listed by price from lowest to highest: • Fiverr—Makesureyougetthesourcefiles.Payextraifyouhaveto. They’llcomeinhandyinthefuture. • Envato—MoreofaDIYmethodbecauseyou’llneedtoeditthefile withsomethinglikePhotoshoptoaddinyourbusinessname.Iusethe GraphicappforMactoeditPhotoshopfiles.It’s$30. For my woodworking business, I went with the GraphicRiver approach so I could edit it and get it done as fast as possible. It was $31 I believe, since I used PayPal to pay. Here’s the final product: Step 3: Choose A Site Builder Don’t make this decision harder than it needs to be. First off, nothing is permanent. It’s not like you’re building a 1,000-page blog here.

8. You can always change and move elsewhere later down the road. There are really only three different options for you: • A page builder like Clickfunnels • A WordPress site with a plugin like WP Profit Builder • An “old school” HTML/CSS site Those are how 99% of email businesses are built. My recommendation? Depends. It depends on your skill level and technical knowledge. If you lack in technical abilities… use Clickfunnels. If you’re a little more skilled with building websites, I recommend old school HTML/CSS (with a hint of PHP). I prefer this way if I’m using a traffic source that doesn’t have tracking that I can integrate with Clickbank. But in most cases Clickfunnels works perfectly and is much faster than hand-coding everything. So what about WordPress? Well, it’s kinda overkill and not really suitable for this type of business but if it’s all you know or if you die by it… it can be done. You’ll need a plugin like WP Profit Builder to make it happen though. Clickfunnels may seem pricey at $97/mo but it’s actually two tools in one. You’re getting web hosting and a page builder in one. Whereas, if you go the HTML or WordPress route, you’ll need to have your own web hosting.

9. Conclusion: Clickfunnels is my #1 recommendation for both beginners and skilled marketers… and it’s what I’ll be using for my woodworking business here. Step 4: Connect Your Domain Name Since I’m using Clickfunnels for my hosting, I don’t want all of my URLs to show as clickfunnels.com. I want to use my own domain, HarrysWoodworking.com. Todothis,IneedtouseaservicecalledCloudflaretoconnectmydomain overatNamecheaptoClickfunnels. I found this video on Youtube that shows you how to do this step-by-step. Step 5: Choose An Email Autoresponder This step is kinda self-explanatory unless you’re totally new to internet marketing. You need a way to build an email list and you need a way to send emails to the people on that list. An email autoresponder will do that for you. For years and years and years I’ve used Aweber religiously.I still love Aweber and it’s what I’ll be using here. Step 6: Add Your 1st Newsletter Welcome Email This is what all of your new subscribers will get upon joining your list. Here’s a copy of my welcome email:

10. As you can see, it’s pretty straightforward. Thanks them for subscribing and tells them what to expect from me in the future. When we get more into emails and autoresponders I’ll talk more about how to portray yourself based upon your main objective. It’s too early to worry about that right now. Lastly, don’t be afraid of using plain text emails or HTML emails that look like plain text (white background, black font). My Dad used them for years and years in our gardening business and they work just fine. Again, I’ll talk more about the image you’re portraying vs. your main objective later on. Step 7: Setup Your Home Page This may seem kinda obvious but when you’re using something like Clickfunnels it sometimes goes unnoticed. The main root of your domain (ex. HarrysWoodworking.com) needs to have something on it. IfyoupointyourentiredomaintoClickfunnels(insteadofjustasubdomain) anddon’tsetthe“DefaultPage”intheCustomDomainsettingsinside Clickfunnels…it’lljustgototheClickfunnelshomepage. That’s not good for business. So, what I suggest is just whipping up a quick squeeze page that lets people who visit your homepage (and there will be a lot of them trust me) sign up for your newsletter. Here’s what I whipped up:

11. ? As for the thank you page where your new subscribers are sent to after opting in… we’ll eventually send them through a new subscriber funnel that we’ll create a little later on. Step 8: Design Facebook Profile Pic and Cover Image This task is pretty easy thanks to a free online tool called Canva. They already have preset templates made so you can just plop whatever image you want in there, add some text, or anything else you want to it… and then save it. The Facebook profile pic (for the Facebook Business Page we’re about to create) is really just the icon part of my logo.

12. I like to make them 500px x 500px if possible, just to make sure the quality is good when someone clicks on my page. So here’s my profile pic: Here’smyFacebookcoverimagethatIdesignedonCanva: ?

13. The background image is from a stock photo site and you know where the logo came from. IjustputthelogoontopoftheimageandCanvaspitoutthiscoverphoto atthecorrectsizeforFacebook. Step 9: Setup Facebook Page Finally, the last step for today, setting up your Facebook Business Page. There isn’t a whole lot I can include here as far as instructions go. Add your profile pic, cover image, and as much of the other information as you possibly can right now. A few of the settings I used… for the category I chose Company, Organization or Institution and then for the category they ask when you enter the name of your page I chose Media/News Company. Lastly, I went to the About Page and added as much as I could. Note: don’t add your website unless your website is live and ready to accept traffic. There’s a lot to do here in this section, I know. But going back to what I said at the very beginning of this section about doing the stuff on this page and that increasing the chances of your success. In a single word it’s… COMMITMENT. By taking these very simple steps… buying a domain name, getting an autoresponder, setting up a Facebook page… you’re telling your subconscious that “you’re all in” on this one.

14. Most of the time, people will go through entire trainings and never do even one single task that moves them closer to their goal. That’s when they see another shiny object and move away from what they just learned. Moral of the story… do the stuff I listed above, in the order I’ve listed.Once you’ve completed everything above, you’re ready to move on.


15. Simple Email Business Funnel Flow Before we get into the actual setup of your email business funnel, I think it’s important that you see the entire flow of this funnel so you can understand how everything fits together before you build it out. Here’s a bird’s-eye view of the entire funnel from start to finish: ? Step 1: Setup a Paid Traffic Campaign I’ll be focusing on Facebook for this case study but in reality, this funnel will work for many different paid traffic sources including: • Google AdWords • GDN (Google Display Network)

16. • Native Ads (Revcontent, Content.Ad, Taboola, Outbrain, etc.) • Email Ads (Solo Ads, Newsletter Sponsorships, etc.) • Twitter Ads • Pinterest Ads • And many more. Step 2: Drive Traffic to a Standard Squeeze Page or a Modified Squeeze Page A squeeze page is a page that its sole purpose is to capture a visitor’s name and email address (or just an email address). Here’s an example of one of my squeeze pages: ? I modeled this page from a company called Biotrust. They’re a health supplement company that does about $20 million per year online. Notice that there’s no other option on this page but to enter your email address or leave.

17. There’s no navigation, no recent posts, no breaking news… nothing to distract the visitor from my main goal… to get their email address. That’s what I call a standard squeeze page. Now, since ad networks like AdWords and Facebook have gotten picky about where you send your traffic to, a new version of the standard squeeze page has been born. I call it the modified squeeze page. Google likes to see more content on the page than the standard squeeze page has. Facebook doesn’t really care as long you’re transparent and upfront about your offer in both your ad and on your squeeze page. Here’s the thing with Facebook though, to get cheaper clicks, you want to advertise something that will result in a lot of people sharing it. If they share your ad, you’re getting a ton of free eyeballs on your ad. However, unless you’re giving away something incredibly cool, not that many people are gonna share your standard squeeze page. Some will… but not many. Not enough to drive your CPC’s way down. People share content. Plain and simple. They share videos, recipes, tutorials, how to projects, crafts… stuff like that. That’s where the modified squeeze page comes in. It’s a content page with a squeeze page embedded inside of it. Here’s an example of one of my modified squeeze pages:

18. ? ? This is just a blog post on my blog. At the top of the page I have a box that offers a PDF version of the exact same blog post. Now, this doesn’t get high opt-in rates but it gets extremely cheap clicks from Facebook because people share it like crazy.

19. Offering a PDF copy of any of the things I listed above (recipes, tutorials, how to projects, crafts, etc.) will get you optins, especially on Facebook. More than 80% of Facebook users are on mobile devices. Have you ever tried to save a recipe or a tutorial for something on your phone while you’re on Facebook? It’s not easy, right? An emailed PDF copy is a life-saver for the visitor. Plus, you just got a new subscriber. I won’t even get into the 2nd part of this strategy until I actually set up my campaign. It’s killer! Step 3: The New Subscriber Instant Upsell Funnel This is where the magic happens. Using what I like to call Subconscious Persuasion Hacks. This is a little hard to explain so I apologize in advance if this gets long but it’s important that you understand it. Basically, you want your new subscriber to know that you’re running a business… not a charity. Right out of the gate you want to set that expectation. When someone lands on a website one of two things happen. One, they land on a site that has the content they expected along with ads in the header, the sidebar, the footer, and likely popping up in multiple places… that’s number one. Or… two, they land on a site that has the content they expected but instead of ads everywhere it looks to be a personal blog with a picture of the person who’s running it… that’s number two.

20. Put yourself in the visitor’s shoes, which site would you expect to be a business? Number one, right? But what you don’t know is, site number two (the personal blog) actually sells a bunch of different information products to people on their email list. It’s too late though. The damage has already been done. If you get on someone’s email list who’s done nothing but give away tons of free content online and all of a sudden they start pitching information products… it’s like a crime has been committed. “How dare you charge for information! I can find information online for free.” See the difference? There’s a fine line between being a brand and running a personal business. From the visitor’s standpoint, it happens subconsciously. Because they’ve been to so many websites in their lifetime, their brain automatically sorts and filters websites for them without their conscious mind even noticing. They expect to be sold by a business, not by a person. Hopefully this is making sense. So, to make your visitors realize that even though you’ve just given them something for free… you’re in this to make money… you immediately run them through the New Subscriber Instant Upsell Funnel. There’s no right or wrong number of offers to show here and there’s no right or wrong way of doing this.

21. I’ve done it multiple ways with success. Once I build this out for Harry’s Woodworking it’ll probably make more sense to you. In short, this is just a series of offers relevant to your niche that you run new subscribers through. Each offer is an affiliate product that you’re promoting (or your own products if you have any). These are really short pages with just a headline, a brief description, a link to the offer, and a “No thanks” link at the bottom. The “No thanks” link takes them to the next offer in the funnel. Here’s Subconscious Persuasion Hack #2: On the very first upsell page, after they’ve opted in for whatever it is you’re giving away, is a headline that says something along the lines of… “Thank you! Please check your email in about 10 minutes to receive your X”… X being whatever it is they just opted in for. Below that headline is your first instant upsell (affiliate offer). So, instead of giving them immediate access to the thing they just opted in for, you’re making them go to their email to get access. Why? Why do you think we’re doing that? We’re conditioning them to open our emails and click the links inside. That’s it.

22. We want them to rely on email as their number one method of receiving information from us. And when the email arrives, we want them to click the links inside. When they click links, we make money. That’s two persuasion hacks right outta the gate before they’ve even received their “freebie”. The byproduct of the instant upsell funnel is you’ll immediately start to get a return on investment from your ad spend. Now, it’s unlikely that someone will buy all of your instant upsells since they all go to different websites but even if they just buy one, you’re getting an immediate ROI from your ad spend. Here’s a diagram of how the Instant Upsell Funnel looks: ? Step 4: Send Your Subscribers Emails This one is kinda self-explanatory but there are a few important points I want to mention here. This isn’t your opportunity for a “pitch-fest”. Your goal is to build trust here. You want people to buy the stuff you recommend for years to come.

23. If you don’t give them value in each email, they’ll stop opening your emails. If they don’t open your emails, you won’t make any money. See how that works? So, give them valuable content. Here’s what I like to do… You’ve might’ve noticed in my Welcome Email for Harry’s Woodworking that I told them they’ll get a new issue every Tuesday, Thursday, and Saturday. Those will be content emails. I’ll still include an ad or two buried in the content but the purpose of these emails is to deliver value. I also mentioned in that Welcome Email that they would “receive emails about exclusive opportunities offered only to my members”. You can basically read that as these will be straight sales pitch emails. But instead of having them come from me, in my voice, they’ll look like a “Sponsored Ad”. As if another company has paid to advertise to my list. Positioning these sales emails like this does a few things… …one, it solidifies the fact that I’m running a business and I make my money from advertising… …two, it gives me a bit of authority and credibility because if people are willing to advertise to my members, I must be an authority figure of some kind. This is yet another Subconscious Persuasion Hack. There’s actually TWO persuasion hacks there.

24. The first one is the valuable content I’m sending them… people automatically assume you’re an expert or authority on the topic just because you’re sharing content with them. Don’t ask me why… it just happens. The more you share… the more authority you’ll gain. I’ll talk more about this when I start creating my emails for Harry’s Woodworking. Just to clarify, the “Sponsored Emails” are actually emails promoting affiliate products. You will write them (or use the swipe emails from the affiliate pages) and make them appear to be an ad from the company. There’s nothing deceptive about this… you’ll be upfront about it by saying something like “This message is sponsored by Ted’s Woodworking…” or whatever product you’re promoting. Your subscribers will then know you’re getting paid for sending that email and the vendor is happy to pay you commissions for any sales you generate. It’s a win-win. Moving On That’s an overview of what the Harry’s Woodworking funnel is going to look like. Next, I’ll skip the first step, which is creating a Facebook campaign, and I’ll create the squeeze page and lead magnet that I’m giving away. I’m going to break each one of these steps up into separate parts so I can discuss each one further and tell you why I’m doing what I’m doing in regards to Harry’s Woodworking specifically.


25. Creating A Lead Magnet and Designing A Squeeze Page Going back to the funnel flow from the previous section, I’m going to actually skip the Facebook campaign creation and move on to creating (or choosing) a lead magnet and designing a squeeze page. I can’t create a Facebook campaign without first having the lead magnet and squeeze page created. I’ll save the campaign creation for the last step because I want my upsell funnel to be ready as well as a few emails. Lets get goin’… Lead Magnet Research Please, please, please… whatever you do, don’t skip this step. This is actually one of my favorite steps when entering a new niche. In order to choose the best lead magnet, you need to KNOW what your market WANTS. You can’t do that by guessing. Just because you like it or your spouse likes it or your in-laws like it… doesn’t mean that’s what everyone likes. You can’t even ask your niche what they want. They don’t know until you show it to them. The only way to know without a doubt what lead magnets will work and which ones won’t work is by spying. My favorite tool for this is SEMrush. Yes, it’s normally used as an SEO research tool but today I’m gonna show you how to find winning lead magnets in your niche.

26. Step 1: Find Competing Affiliates On Google Where I always start is Google. I did a search for woodworking plans. Since that’s what one of the Clickbank products are in my niche, I know there’s some interest there. You can literally start by searching anything closely related to your niche… best diet, fat-burning foods, survival shelter, etc. Then, pay close attention to the ads on the search results page. This may, or may not work, depending on the niche but it works in most cases. Here are 3 ads that were displayed on my search results page for the phrase woodworking plans: ? The two ads where I’ve drawn red arrows are competing sites, both driving traffic straight to a squeeze page to build an email list.

27. Here are previews of their landing pages: ? ?

28. They’re both basically offering the same lead magnet… 150 free woodworking plans. I opted in to their list just to see what they’re giving away and most of the plans are just plans they’ve found online. They put them each into a PDF document and organized them in a file to download. Now, whether or not this is something you should or should not do, that’s really up to you. They’re not charging for these plans and they’re leaving all of the website address and copyright material on the plans that they find and use. They’re really just saving people time by gathering all the good ones they find online and making it easy for people to access. The first affiliate, FreeProWoodworkingPlans.com, just has a real basic and simple squeeze page. I’m surprised Google is okay with this because of the lack of content. It’s possible they’re cloaking this page but you can never be sure. The second affiliate, MikesWoodworkingProjects.com, is taking a more Google-friendly approach with a very long-form squeeze page. That screenshot above is just what was visible above-the-fold. So within just a couple of minutes I found two competing sites and they’re both using actual plans (150 of them) as their lead magnet. But you can’t stop here. How do you know if these lead magnets are actually working? That’s where SEMrush comes in.

29. Just go to Domain Analytics and enter the website’s domain name in… ? When you hit enter you’ll be able to see which ads they’re running, how long they’ve been running, and how much they’re paying to run them. Obviously, if they’ve been running them for months and months… they’re working. Research Conclusion I think it’s safe to say these folks want plans and projects. It’s 90% of all the lead magnets I found… a plan or a project. Now, that being said, there were a few other things I came across during this research phase that caught my attention that I might try in the future as a test. That’s why it’s so important that you don’t skip this step. Even I thought I knew this niche pretty well but doing this step for the purposes of showing you allowed me to stumble across a few ideas I hadn’t thought of.

30. Ideas for Lead Magnets Don’t for one second think you have to actually create your lead magnet on your own. Like sitting down at the keyboard and typing a 30-page ebook off the top of your head. In fact, I highly recommend you steer clear of that method. Use the ideas below to quickly and easily create your own highly desirable lead magnet. Youtube Videos This is actually one of my favorites. We use this strategy all the time in our gardening business. The cool part is, the Youtube video doesn’t even have to be yours! Youtube encourages you to embed their videos on your own website. Just find a really cool video that your niche would love, add it to a page on your site, create a squeeze page to put in front of it and you’re done! Here’s an example of one of ours: ?

31. Here’s the access page: ? On the access page we give them the video they requested which is just one of our videos that’s publicly available on Youtube already and under that we promote our $97 University. This is where I would suggest promoting your number one affiliate product. Something that’s related to your lead magnet. This lead magnet is probably the quickest and easiest one to create and implement. I’ve actually seen someone else using our exact same Youtube video as their lead magnet on Facebook. They were running Facebook ads promoting our video. Private Label Rights Products

32. Most marketers assume all private label rights (PLR) products are garbage. In most cases, they are. They’re just spun content packaged differently over and over again. But in my many years online I’ve found a few good PLR creators that I go to quite often. PLR Minimart – Tiffany Lambert Flaming Hot PLR – Arun Chandran They each have quite a bit for sale on their websites but they have even more for sale on places like JVZoo and WarriorPlus… you just have to dig for them. ThekeywithPLRistomakeitlookunique.Getanewcoverdesignedon Fiverr,combinethegoodstufffromacoupledifferentPLRproductsinto one,ormakeacomprehensiveguideusingmultipleproducts. Don’t just grab something and slap it up on your site. Most of the time the creators do a bad job of making it “sexy”. Usually the titles are boring and they don’t make a big bold promise. Take some time and make it something people will like to receive. Collections This is an extremely underused lead magnet. I’m talking about collections like “My Favorite Woodworking Plans from Around the Web”, or “My Go-To Diabetes Dessert Recipes”, or “My All-Time Favorite Weight Loss Smoothies”, or “My Personal Direct Response Swipe File”.

33. Those are collections. They’re not necessarily yours but you’ve collected them all together into a nice, neat organized place for your subscribers. I’m not at all saying to claim them as your own. There are copyright issues you need to be fully aware of. For Harry’s Woodworking, I’ve collected 201 woodworking plans that I think are really cool. I’m not saying they’re my plans or that I came up with the designs. All I’ve done is download PDF copies of the websites, leaving all of the copyright info and website details intact. It’s merely a collection of some of my favorite woodworking plans from around the web. Those are three of my best lead magnet ideas. There are many, many more but I think those are the three most popular. Harry’s Woodworking Lead Magnet Based on my niche research, most of my competitors were offering free woodworking plans as their lead magnets and they’ve been doing so for quite a while… which I can only assume means that it’s working. So, I spent about 4 or 5 hours browsing through woodworking plans online, saving the ones I thought were good as PDF files. Now I have my own personal collection of 201 woodworking plans. My competitors are offering 50, 100, or 150 plans, so I decided to top them with 201. Why not 200? I don’t know. I think weird numbers work better. Just an assumption though. I have no test data to back that up. Maybe I’ll test that in the future.

34. Here’s a preview of the folder I’ll be giving away as my lead magnet: ? I think this is a pretty good lead magnet that gives quite a bit of value upfront for free. Now on to creating a squeeze page. Harry’s Woodworking Squeeze Page First off, you should always be testing your squeeze page… especially when you’re driving paid traffic to it. Initially, I like to split-test two totally different styles of squeeze pages. I’ll do one very simple and basic and one with more text and images. SIDENOTE: I’m starting off with a standard squeeze page. Eventually I’ll set up a modified squeeze page as well.

35. I’ll always start out with my simple, basic squeeze page as my control… meaning it’s the one that I’ll be trying to beat. Here’s my control: ? This is a what’s called a “2-step” squeeze page. The first step is they click the “Download Free Plans Here” button, which opens a pop-up window where they can complete the second step by opting in. I’ve found that these 2-step pages typically convert at a higher rate than just a plain squeeze page. For my variation I’m using a squeeze page design that I’ve had good success with in the past and it’s actually our current design for our gardening business. Here’s my variation:

36. ? I like this page a lot but one thing I’m not 100% comfortable with is using other people’s images without giving them credit (the images in the collage of woodworking projects). I know a lot of people do it but it just doesn’t sit well with me. But I’ve decided to run with it for now. One thing to note about this page is the image at the top right. These are very recognizable brands for any woodworker and without even saying a word, that group of logos adds instant credibility and authority to me and my offer.

37. This is yet another Subconscious Persuasion Hack. People quickly glance at the logos without even consciously thinking about them but on a subconscious level it connects me and my brand to these credible brands that they already trust. And, of course, I’m not just slapping those logos up there… I actually found plans on all of those sites and they’re included in my collection. Setting Up the Split-Test This is just one more reason why I suggest you use Clickfunnels. Setting up split-tests is done with literally one click of the mouse. After you create your first squeeze page, you’ll see an option that will allow you to create a variation. See below: ? After you’ve set up your variation page you’ll see a screen like this:

38. ? Just click the “Start Split Test” button and now your traffic will be split between the two pages. You can also drag that slider left or right to drive a higher or lower percentage of your traffic to one page or the other. It’s super simple. Once you start getting traffic and opt-ins, you’ll be able to see which squeeze page is getting a higher conversion rate. When you think you’ve found a winner, you can stop your split-test, choose a winner, and only that page will be shown to new visitors. That’s when you create your next split-test. For the second split-test, I’ll start picking apart the winner one piece at a time. I start with the major components like the headline, the image, or the call-to-action (CTA) button. Next, you want to make sure your squeeze pages look good on mobile devices since the majority of Facebook users are on mobile devices. You can easily see what your pages look like on a mobile device in Clickfunnels by clicking the mobile preview button at the top left like you see below:

39. ? It’s usually just the font size that needs to be changed and Clickfunnels gives you the option to change the mobile font size of any text on the page like you see below: ?

40. Just click on whatever text is too big and change the mobile font size until it looks good. Obviously, every mobile device isn’t the same width but it’s way better than not changing it at all. Here’s the email I created to deliver the lead magnet: ? Here’s the download page:

41. ? Here’s the first newsletter I created to go out:

42. 
 ?

43. Creating the New Subscriber Instant Upsell Funnel I’m not gonna spend a whole lot of time explaining what this is and how it works since I already covered that in great detail. I’m just going to remind you what we’re doing and how to do it. This instant upsell funnel has two main goals: • Recoup some of our ad spend as quickly as possible—ideally, we’d like to recoup enough to break even right outta the gate but that doesn’t usually happen. • To set the expectations of the subscriber upfront so they know we’re running a business and they will be shown offers. So, it makes sense to show your new subscribers offers that they’re most likely to buy. Offers that are closely related to what they just opted in to get for free. The more relevant the offers are to your lead magnet, the higher your conversion rates will be. Pretty easy stuff so far. Harry’s Woodworking Instant Upsell Funnel My lead magnet for Harry’s Woodworking is free woodworking plans. So what do you think is a great upsell offer to these folks? If you said more woodworking plans you’re catching on! So here are four offers that I think will convert very well to my new woodworking subscribers:

44. Offer #1: 16,000 Woodworking Plans ? Offer #2: 12,000 Shed Plans ? Offer #3: Start A Woodworking Business

45. ? Offer #4: Build Your Own Smart Saw ? There’s a tiny problem though with offer number three above… at least it could be a problem on Facebook.

46. It’s really a make money from home offer and there are quite a few claims on that sales page. I’ve had one Facebook account banned from promoting a make money from home offer and I’d rather not have another one banned. So, I’m just going to leave offer number three out of my upsell funnel and just use the remaining three offers. The beauty of building an email list is, I can come back to my subscribers whenever I want and promote any offer I want without worrying about compliance issues. Your email list is an asset and it should be your number one priority in ANY business. Before moving on, a word of warning… Facebook WILL look at your entire funnel. They WILL opt in on your squeeze page to see what pages are shown to your new subscribers. They’re not really concerned with the emails you’re sending because that doesn’t fall back on them if you’re doing something illegal or misleading. But if you’re sending your new subscribers to a page that Facebook frowns upon or a page that just isn’t even relevant to your Facebook ad, your ad will be disapproved and your account could possibly be deactivated. Can you get your Facebook account back after it’s been deactivated or banned? Possibly, but they don’t make it easy and it’s never guaranteed. Back in 2014 when my account was banned, I jumped through all of their hoops… sent them a copy of my driver’s license, proof of residence, my

47. credit card statement for the card I had on file… everything they asked for… my account was never reinstated. You just have to keep trudging ahead. You can’t let it stop you. There are ways of advertising on Facebook after your account has been banned. Send me an email if you want to know how. That’s my Facebook rant. Lets keep moving. Other Products Suitable for Instant Upsell Offers Don’t feel like you’re limited to using only Clickbank offers or even digital offers. CPA products work great for this because many of them are free offers. You might only get paid $1-$2 per action but you’ll usually convert more of these than a $40-$50 digital product. Here are a few examples of non-digital products you could use for these instant upsell offers: • Health supplement free trials (weight loss, skin care, muscle building, diabetes, blood pressure, etc.) • Survival tools (there are a few free plus shipping offers on Clickbank and there are plenty of others for sale that you can promote) • Amazon books (people usually buy more than just one thing on Amazon and you get commission on everything they buy) • Email Submits (CPA offers) – Gold’s Gym Membership, Fitbit, Apple Watch, Thumbtack Personal Training, etc. • Lead Gen – there are some marketers that will pay you $1-$5 per lead you can send them and they are in various niches

48. The thing to remember with these offers is you need to connect the dots for your subscriber. If you choose to promote the Apple Watch CPA offer, connect the dots as to how that’s congruent with what they just opted in for. For example, “Your weight loss recipe guide is on its way. While you’re waiting, get a brand new Apple Watch so you can closely monitor your daily fitness goals.” If you don’t tell people why they need what you’re showing them, they won’t connect the dots. I think it was either Dan Kennedy or Perry Belcher who said, “never underestimate the stupidity of the American population.” People aren’t as smart as you might imagine or hope for them to be. Make it easy for them to navigate through your funnel and purchase your offers. Instant Upsell Page Framework The instant upsell pages are pretty simple really and they all follow a similar framework. Here’s what the framework looks like:

49. ? There are basically five key components to this framework. 1. Transition Phrase – a phrase that picks up the conversation where it left off on the last page. For example, if the last page was the squeeze page and this is the first upsell page, I would say something like… “Your X Will Arrive In Your Inbox In 5-10 Minutes, While You’re Waiting Take a Look at This…”.

50. 2. Attention Grabbing Headline – this headline should jump off the page and instantly tell the reader what this is all about. If you can tie this offer in with what they just opted in for, that’s even better. 3. Bullets – each bullet point should be a benefit they’ll experience if they choose to get this product. Not features, benefits. Features are stuff like “titanium plated”, “400 horsepower”, and “hand-stitched leather”. Benefits explain WHAT the features will do for you. “Titanium plated so you never have to worry about dents or cracks.” “400 horsepower so you can go from 0 to 60 in 4.8 seconds.” “Hand-stitched leather so you can truly live the life of luxury. 4. Image – this is pretty self-explanatory… choose an image that represents the product or one of the benefits. 5. CTA – add calls-to-action before and after the bullets and also as a big clickable button. Include language on the button that either refers to the limited offer or a benefit they’ll get by using the product. For example, “Claim Your FREE Trial Before They’re Gone!” or “Yes! I Want to Start Losing Weight TODAY!”. Harry’s Woodworking Instant Upsell Offers Below are the three instant upsell pages I created for my Harry’s Woodworking instant upsell funnel: Instant Upsell #1