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Introduction to Strategy

Introduction to Strategy. Jill Bamburg Bainbridge Graduate Institute October, 2007. What Is Strategy?. Can be at all organizational levels : company, business unit, functional area, product, customer, etc.

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Introduction to Strategy

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  1. Introduction to Strategy Jill Bamburg Bainbridge Graduate InstituteOctober, 2007

  2. What Is Strategy? • Can be at all organizational levels: company, business unit, functional area, product, customer, etc. • Big picture, long-term, major impact, significant, a platform for other decisions and actions • Uncertainty, big bets on an unknown future

  3. Three Important ThreadsWith apologies to Henry Mintzberg • Plan: Michael Porter et. Al. • Process: An OD perspective • Pattern: Henry Mintzberg

  4. Strategy as Plan • The mainstream view: Harvard, GE, McKinsey, BCG • Key authors: Porter, Prahalad & Hamel, Kaplan & Norton, Slywotzky • Rational, systematic, analytical, predictable, uses numbers, left-brained

  5. Strategy as Process • Mission, vision, values Strategy Implementation • Multi-stakeholder process • Focus on alignment

  6. Strategy as Patternwith thanks to Henry Mintzberg IntendedStrategy Deliberate Strategy Realized Strategy Unrealized Strategy Emergent Strategy

  7. My Biases • Plan: My focus • Process: Alignment = key issue • Pattern: Strategy and Innovation Focus and Opportunism

  8. Strategy as Plan(ning) Mission, Vision, Values Environmental Scanning Strategy Formulation Strategy Implementation Evaluation & Control External Creation of Alternatives Balanced Scorecard Annual Planning and Budgeting Cycle Evaluation of Alternatives Internal Selection of Alternatives SWOT Unplanned Opportunities?

  9. External Internal SWOT PEST(E): Political, Economic, Sociocultural, Technological, Environmental Industry Analysis, Competitive Analysis Core competencies Value chain analysis Resource assessment Strengths, Weaknesses/ Opportunities, Threats Environmental Scanning

  10. Creation Evaluation Selection Forecasting Backcasting Scenario Planning Criteria Evaluation against criteria Plotting: BCG, GE, 2x2s, others Judgment Politics Strategy Formulation: Choosing among Alternatives

  11. Balanced Scorecard Implementation(and Evaluation/Control) Strategic Planning FUTUREFOCUSED Annual Planning and Budgeting GROUNDED IN HISTORY

  12. The Problem Some Solutions ALL organizational resources are fully committed to existing programs Slack Skunkworks R&D Venture funds Acquisitions Systems for innovation Unplanned Opportunities ---------------THE ORGANIZATIONAL IMMUNE SYSTEM------------

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