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Introduction to Strategy

International Business Strategy 301REN. Introduction to Strategy. Unit: 1 Knowledgecast : 2. Module Learning Outcomes. Demonstrate a sound appreciation of current strategic management concepts . Multiple Perspectives. Profit Maximisation. Outcomes. Pluralist. Deliberate. Classical.

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Introduction to Strategy

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  1. International Business Strategy 301REN Introduction to Strategy Unit: 1 Knowledgecast: 2

  2. Module Learning Outcomes • Demonstrate a sound appreciation of current strategic management concepts.

  3. Multiple Perspectives Profit Maximisation Outcomes Pluralist Deliberate Classical Systemic Evolutionary Processual Emergent Nature of Strategy Making Process

  4. Internationalisation Drivers • External Demands • Forces for cross-border integration and coordination • Forces for national differentiation and responsiveness • Forces for worldwide innovation and learning • Increasingly Liberalized Environment for Trade • Expanding Spiral of Globalization

  5. Internationalisation Drivers • Internal Demands • Economies of Scale • Economies of Scope • Factor Costs

  6. Global Competitors as Change Agents • For industry globalization to take place: • Underlying drivers (economies of scale and scope, etc.) have to be in place • But always triggered by actions of one of two global “change agents” • Examples: • British Airways (airlines) • Starbucks (premium coffee shops) • ISS (cleaning services)

  7. Forces for Local Responsiveness • Cultural differences • Consumer tastes and preferences • Ways of doing business • National infrastructure • Technical standards (e.g., voltage, TV broadcast, etc.) • Distribution channels (e.g., supermarkets vs. bazaars) • Government demands • National laws and regulations • Host country pressures and demands • Local competitors • Appeal to nationalism

  8. Knowledgecast Summary • Demonstrate a sound appreciation of current strategic management concepts.

  9. Seminar Heraldic Shields Getting to Know Each Other When selected to work in an internal, cross- functional team, it is important that the team get to know each other quickly in order to understand what each other can bring to the project and therefore understand their own role and responsibilities. The purpose of this seminar is for you to get to know your fellow team members as quickly as possible by undertaking the following activity.

  10. Seminar Balloon Debate Business Balloon Debate: As a team of management consultants you are bidding for some work with a new client who is looking to develop their Strategy and needs your expertise and experience. Prepare a case to justify your inclusion in the team. Remember this is a persuasive piece of work upon which you are going to receive some pretty direct feedback! Further details of this group activity are available in Moodle.

  11. Group Activity Researching Strategy: You are required to carry out an independent research activity to identify a minimum of three other definitions of strategy from both academic and non-academic sources. Please record the definition, its source and whether it is an academic or non-academic definition on paper or digitally and bring it to the session. When you have gathered the alternative definitions, share them with your team in order to make notes comparing and contrasting the definitions (max 250 words).

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