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Networking for Lifetime Career Success. Jennifer Vessels January 19, 2012. Welcome to 2012. Career Success. Your success comes from:.
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Networking for Lifetime Career Success Jennifer Vessels January 19, 2012
Career Success Your success comes from: Some experts estimate that 15% of your business success comes from your skills and knowledge, while 85% comes from your ability to connect with other people and engender trust and respect. Your Knowledge (15%) Your People Skills (85%) Your People Skills (85%) Study by Harvard University, the Carnegie Foundation and the Stanford Research Institute
Opportunity Credibility Trust Successful Networking Define Goal Identify Target Audience Follow-Up YOU Network Build Value Proposition
Buyer or Employer’s Needs Your Capabilities Competition Your Unique Value For target buyer or employer’s key needs, you bring unique value Unique Value
Understand your Audience • What’s happening in their industry • How is the company performing • What are their competitors doing • Who do they know
Elevator Speech Framework • Introduce yourself • Communicate the problem you solve • Share the value YOU bring • What makes you unique • Provide validation and proof of your success • Close with plan to follow-up
Preparation: Key to Success • Understand target audience • Research events and contacts • Build a 90 day Networking Plan • Make a plan for each event • Refine Elevator Speech • Plan follow-up
First Impressions are Critical • Nametags on the right side • Introduce the junior person to the senior person • Handshake energetic and engaged
Conversation Starters • So where else do you normally network? • So what do you like best about what you do? • So what got you started in that direction?
Follow-up as Key to Success • Contact the person within 18 hours • Provide value add • Pay it forward with help • Become a resource • Write a note • Call to say hello • Leverage social media to stay in touch
Linked • Profile and key words • Real network of business associates and trusted connections • Give and Ask for recommendations • Groups and Discussion Forums • Status Updates One way to promote yourself Maintain contact with network Get other opinions on challenges you are facing
Opportunity Credibility Trust Networking for Success Define Goal Determine Unique Value Follow-Up YOU Network Build Your Brand
Success Requires Patience
Success Requires Patience
Action Plan I commit to completing the following actions within the month:
Next Step Delivers Results SalesEffectiveness EmployeeProductivity • “Thanks to Next Step we now have the right team, sales process and marketing resources in place for peak performance despite the current economic conditions.” • Amir Zoufonoun CEO Exalt Communications
Networking for Lifetime Career Success Jennifer VesselsNext Step 650.361.1902jvessels@nextstepgrowth.com