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January 2012

January 2012. Hefty Zoo Pals Created the Kids Segment. Introduced in 2002, creating the kids disposable tableware segment #1 brand in the kids tableware segment with a 49.2% dollar share 90% Awareness in Households with Children <10

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January 2012

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  1. January 2012

  2. Hefty Zoo Pals Created the Kids Segment • Introduced in 2002, creating the kids disposable tableware segment • #1 brand in the kids tableware segment with a 49.2% dollar share • 90% Awareness in Households with Children <10 • The Kids Items Segment has proven to grow the Tableware Category* A/O Kids Items: Hallmark American Greetings Contempo Colours Creative Converting Uniqure Industries A/O Kids Items 41.2% Zoo Pals 49.2% Dixie 5.7% Solo 3.9% *Wal-Mart Sales Data 2009/2010 Source: Nielsen Nitro 52 Weeks Ending 12/03/2011

  3. Why Hefty Zoo Pals? Specially developed for kids…with a real functional and fun difference! Hefty Zoo Pals is Unique! • The plates are shaped like an animal face with two round ears, feet, tails or wing. • The main compartment holds a generous portion of your child’s favorite food. • The two smaller ears are perfect for holding ketchup, syrup…etc, or for smaller servings. Hefty Zoo Pals Makes Eating Fun! • Includes rotating annual collections • Zoo Pals Fun Facts in the Bowls and Cups will make all eating occasions Fun. • Kids look forward to eating all their food so they can reveal the entire animal face. Hefty Zoo Pals Encourages Creativity! • Play learning games with your child • Learn about animals • Make a puppet or a mask • Make an arts and craft tray Zoo Pals Targeted for ages 2 to 6 years

  4. Purchases driven by In-store visibility and advertising Biggest Influencers* in Purchasing Zoo Pals Child Asked For It 56% Store Display 31% How Child Became Aware of Zoo Pals At Store 52% TV 43% Source: Millward Brown – Awareness levels/Influencers of Mothers with Children under 10 *Awareness levels/influencers of mother with children <10

  5. 2012 Zoo Pals Programing Even Bigger and Better! • Increased Television Reach and Impressions • New Digital Advertising and Promotions • New Zoo Pals Collection with On-Pack Sweepstakes

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