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UNIT B EVOLUTION AND MOVEMENT OF FASHION

UNIT B EVOLUTION AND MOVEMENT OF FASHION. The 40's. 2.03 Recognize the relationship between historical events and fashion evolution. Mood of the decade. World War II Women re-entered the workforce Parisian Fashion houses closed their doors due to German invasion of Paris

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UNIT B EVOLUTION AND MOVEMENT OF FASHION

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  1. UNIT BEVOLUTION AND MOVEMENT OF FASHION The 40's 2.03 Recognize the relationship between historical events and fashion evolution.

  2. Mood of the decade • World War II • Women re-entered the workforce • Parisian Fashion houses closed their doors due to German invasion of Paris • American fashion designers emerged • Shorter skirts • Sloppy Joe sweaters • Bikini introduced

  3. Sloppy Joe Sweater

  4. On July 5, 1946, French designer Louis Reard unveils a daring two-piece swimsuit at the Piscine Molitor, a popular swimming pool in Paris. Parisian showgirl Micheline Bernardini modeled the new fashion, which Reard dubbed "bikini," inspired by a news-making U.S. atomic test that took place off the Bikini Atoll in the Pacific Ocean earlier that week. The First Bikini

  5. Mood of the decade World War II (cont.) L-85 (General Limitations Order) restricted amount of fabric used in production of apparel. Designers had to create fashions that would remain stylish through multiple seasons. A new style of suits for women had short skirts and short jackets of twenty-five inches or less in length. Sheath evening dresses replaced the long flowing gowns of the thirties.

  6. Sheath Dresses • Long and straight

  7. Mood of the decade World War II (cont.) Restrictions limited use of silk, wool, rubber, metal Tailored masculine-looking suit The young danced the jitterbug.

  8. Mood of the decade Postwar fashion freedom Women wanted a return to more feminine designs. Christian Dior introduced the “New Look” with rounded shoulders, fuller bustlines, and fuller skirts fifteen inches off the ground. Paris was re-established as the center of the fashion world.

  9. The New Look – Christian Dior

  10. People who influenced fashion • Christian Dior—designer of the “New Look”; first to license name • Norman Norrell—winner of the first Coty American Fashion Critics Award; founder of CFDA • Cristobal Balenciaga—known for huge evening coats, long, full skirts, pillbox hats, and chemise dresses

  11. Balenciaga

  12. People who influenced fashion • Jacques Fath—first French designer to export designs to the United States • Elsa Schiaparelli — known for surreal designs and bold use of color • Adrian—Hollywood costume designer whose screen fantasies influenced street fashions

  13. Fath and Schiaperelli

  14. Adrian

  15. Your Assignment • Create a poster or PP. • The poster will show current fashions that reflect fashions from history. • Select three current looks or garments from magazines. Cut them out and glue to poster. • Label each outfit as the decade that it reflects. • For example: 1940s, 1950s, 1960s

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