210 likes | 353 Views
Why Bother with Social Media?. Monjer Rashid & Ahsan Ahmad. Who are we?. Infinity Enterprise – established in 2010 Provides New-Media training and services for start-ups, SMEs and community projects. Clients include Changemakers , Solar Learning, New Vision Training + more
E N D
Why Bother with Social Media? Monjer Rashid & Ahsan Ahmad
Who are we? • Infinity Enterprise – established in 2010 • Provides New-Media training and services for start-ups, SMEs and community projects. • Clients include Changemakers, Solar Learning, New Vision Training + more • Specialist focus on Social Media training and consulting
Icebreaker Please state: • your name • Organisation • Job Role/ title • …in my opinion social media is… • …I hope to use social media to…
What is Social Media • Definition: “...the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.” What does social Media mean to you?
What is Facebook? • Largest social media network • Allows users to post text, video and images • Creates communities and brands through: • Profiles • Groups • Pages
Some facts: • 1 billion+ active users • 618 million+ daily active users • 680 millon+ monthly mobile users • 48% people find out news via Facebook
Case Study – Alchemist Fitness • http://www.alchemistfitness.com/ • Over 1600 followers • Before/after pictures • Motivational quotes • Offers
What is Twitter? • A hugely popular ‘micro-blogging’ site • 140 characters or less • Used widely by celebrities, public figures and brands
Some facts: • 500 million+ total accounts on Twitter • 340 million+ unique tweets per day • 200 Million+ monthly active users • 78% of brands’ engagements are ‘retweets’
Case Study – Demon Barber • @Demonbarber1969 • Prolific use of Twitter • Links (tags) with other organisations • Booking through Social networks • 70% of business through social media
What is YouTube? • Social Network focused on video content • Anyone can create an account and upload video content to their ‘channel’ • Many people earn a living solely through their YouTube channel
Some facts: • 1 billion+ unique monthly users • #2 Ranking worlds 2nd largest search engine • 4 billion hours of video viewed each month • 33% top performing campaigns are under 30 seconds long • 28% top performing campaigns are between 60-90 seconds long
Case Study – Childreach • Non profit organisation that runs projects overseas to promote access to education, healthcare, child rights and protection • Uses videos to showcase the projects and their impact • Over 12,500 views
What is LinkedIn? • A social network for businesses and professionals • Very useful for contacting key members of other organisations and funders • Business pages have been recently added, giving a professional ‘portfolio’ for your organisation
Some facts: • 200 million+ LinkedIn members worldwide • 50 million+ unique site visitors per week • 2.8 million+ businesses have a LinkedIn page
LinkedIn generates more leads for b2b than Facebook or Twitter. What does this mean for you?
Mobile Platforms • Largest growing part of the social media paradigm • 48% of 18-34 year olds check facebook upon waking up • 60% of Twitter users access it through their phones • 182% increase in mobile users on Twitter • YouTube becoming more and more popular on mobile
Aggregator Tools • Hootsuite • Ubersocial • Radian6 (for market research and trends) • Yoono