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The analysis of Google

The analysis of Google. Institute of Management of Technology Team member : Champ, 79825016 Go south, 79825014 Monica, 79825011 Morgan, 79825012. CONTENT. Section1 Introduction Section2 Google Services & Potential Users Section3

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The analysis of Google

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  1. The analysis of Google Institute of Management of Technology Team member : Champ, 79825016 Go south, 79825014 Monica, 79825011 Morgan, 79825012

  2. CONTENT Section1 Introduction Section2 Google Services & Potential Users Section3 Why Google Succeeds & How They Make Money? Section4 Google’s Information Technology Section5 Conclusion

  3. Section1 Introduction Research motivation & purpose Google is one of the most famous dot-com companies in the world. We discuss and analyze how Google works. Article categories (1) First section is our introduction. (2) In section 2, we introduce Google's products and services. (3) In section 3, we recognize the operating system, value chain, organizational structure and SWOT analysis of Google. (4) Fourth section we talk about Google's information technology. (5) Fifth section is our conclusion.

  4. Section 2 Google Services & Potential Users

  5. The introduction of Google products

  6. What are the products that Google provided for their customers? Table : Google Services & Tools

  7. Potential Users

  8. Potential Users

  9. Section 3 Why Google Succeeds & How They MakeMoney?

  10. Google Operating Revenues （Unit：U.S. Thousand dollars） • Data Finding : • Google was earned lots of benefit during 2001 to 2008 • Google had dramatic growth in this decade

  11. Histogram of Google operating revenues • Google’s operating revenue was came from two main parts : • Advertising revenues • Licensing revenues

  12. The Value Chain of Google CUSTOMER ServiceLevel Search service Innovation Valuation level Internet-platform strategy Creation & Invention Fundamental level Core technology

  13. Google Organizational Structure

  14. Google SWOT Analysis

  15. Section 4 Google’s Information Technology

  16. Google Search Process Technology • http://www.google.com/intl/en/corporate/tech.html

  17. Cloud Computing Cloud = internet Cloud means the internet. It's a ability could save large data. It's extensive, flexible of IT. Through the internet technology, charge on the basis of user uses how many resources, provided this services to external users. 

  18. The emphasis about Google develop “Cloud Computing” in the future:

  19. Information technology of Google search • Page Rank Technology: The software behind Google search technology conducts a series of simultaneous calculations requiring only a fraction of a second. • Hypertext-Matching Analysis: Google’s technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word.

  20. Section 6 : Conclusion Google applies their organizational core-advantage to provide lots of convenient and free services for users. To establish Google’s brand and searching reputation. We believe that Google's success is due to their innovative ability, and focus on search.

  21. Thank you!! 

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