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THE UK MARKET RETAIL STORE VISIT BY THE FOOD RESEARCH LAB Asda, Milton Keynes, UK. 4TH OCTOBER 2022 01
AGENDA To understand the product availability in the UK Supermarkets, especially at Asda’s. BACKGROUND Asda is one of the largest UK groceries by market share, with 14.7% in the supermarket sector after Tesco & Sainsbury's. Asda is seeking to overtake Sainsbury as the UK's second-largest grocery supermarket. 02
SUPERMARKET SWEEP MARKET SHARE, MAY 2022 SOURCE: KANTAR, 2022 03
GREAT BRITAIN GROCERY MARKET SHARE (12 WEEKS ENDING) 04
Brand Observed Company overview: Rowntree’s is among the most favoutite products of the nation, of which Fruit Pastilles are sold more than other fruit-based confectioneries on the UK. Our products are relished by more than 15 million people every year. Out Fruit gums recipe has been modified for vegans for a greater inclusivity. Target Product Category : Gummies Name of the Product : Rowntree's 05
NUMBER OF PRODUCTS: 2 • Rowntree's Fruit Gums • Rowntree's Fruit Gums Vegan Friendly Sweets Tube 06
Nutritional Information Per 100g Energy: 332kcal Fat: 0.1g Carbohydrates: 81.7g Sugars: 46.0g Protein: 0.1g Salt: 0.53g Fruit and plant concentrate: Apple, Blackcurrant, Orange, Lime, Strawberry, Lemon Serving size: 150g Servings per pack: 8 Gelling agent: Gum Arabic Sweetener: Glucose Syrup, Sugar Primary Ingredient:: Glucose Syrup, Sugar, Starch, Gum Arabic, Acids (Malic Acid, Citric Acid, Lactic Acid, Acetic Acid), Concentrated Fruit Juice (1%) (Apple, Blackcurrant, Orange, Lime, Strawberry, Lemon), Acidity Regulator (Trisodium Citrate), Flavourings, Colours (Anthocyanins, Copper Complexes of Chlorophyllins, Beta-Carotene, Curcumin), Glazing Agent (Carnauba Wax) Coating agent: Carnauba wax 07
Nutritional Information Per 100g Energy: 331kcal Fat: 0.1g Carbohydrates: 81.6g Sugars: 46.5g Protein: 0.1g Salt: 0.28g Fruit and plant concentrate: Apple, Blackcurrant, Orange, Lime, Strawberry, Lemon Serving size: 43.5 Servings per pack: 2 Gelling agent: Gum Arabic Sweetener: Glucose Syrup, Sugar Primary Ingredient:: Glucose Syrup, Sugar, Starch, Acids (Malic Acid, Citric Acid, Lactic Acid, Acetic Acid), Gum Arabic, Concentrated Fruit Juice (1%) (Apple, Blackcurrant, Orange, Lime, Strawberry, Lemon), Acidity Regulator (Trisodium Citrate), Flavourings, Colours (Anthocyanins, Copper Complexes of Chlorophyllins, Beta-Carotene, Curcumin), Glazing Agent (Carnauba Wax) Coating agent: Carnauba wax 08
Food Research Lab, a constituent unit og Guires, assists food manufacturers with food product development. We have a team of food scientists and technologists who analyze market trends and gain consumer insights from consumer market research, which help food businesses make informed decisions and develop exciting food products. Moreover, the products are thoroughly tested for sensory profile, shelf life and are evaluated for whether the products comply with the regulations. This step-by-step approach ensures the products are highly successful in today’s highly competitive market. 09
Contact Us UNITED KINGDOM +44- 161 818 4656 INDIA +91 9566299022 EMAIL info@foodresearchlab.com WEBSITE www.foodresearchlab.com 10