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RETAIL MARKET ANALYSIS Batesville, Mississippi. ABOUT THE RETAIL COACH. We develop and execute high-impact retail recruitment and development strategies: Corporate site selection with national retailers Retail real estate brokerage Retail leasing Development/Redevelopment
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ABOUT THE RETAIL COACH • We develop and execute high-impact retail recruitment and development strategies: • Corporate site selection with national retailers • Retail real estate brokerage • Retail leasing • Development/Redevelopment • Downtown retail revitalization • Land development with investment firms • Market analysis & land strategy • From start to finish: retail recruitment is The Retail Coach’s only focus.
BATESVILLE Submarkets WE KNOW RETAIL
BATESVILLEPrimary Retail Trade Area WE KNOW RETAIL
RETAIL TRADE AREA DEMOGRAPHIC PROFILEBelow is a summary demographic comparison of Batesville and its Retail Trade Area:
BATESVILLESecondary Retail Trade Area WE KNOW RETAIL
BATESVILLELicense Plate Survey WE KNOW RETAIL
RETAIL TRADE AREA DEMOGRAPHIC PROFILEBelow is a summary demographic comparison of Batesville and its Secondary Retail Trade Area:
BATESVILLE Primary Retail Trade Area Gap Analysis GAP = OPPORTUNITY While the report may be titled “Gap” or “Leakage” Analysis, it is effectively an Opportunity Analysis. This “gap” is essentially the difference between a community’s estimated actual sales and its estimated potential sales for a study area (most often an identified Retail Trade Area) based on a per capita spending average per retail sector for the state. Rather than being viewed as a listing of losses for the community, it should be viewed as a more effective way to identify those sectors (for example, Grocery Stores or Eating Places) which have the greatest potential for retail capture within the city. WE KNOW RETAIL
Retail Trade Area | Gap/Opportunity Analysis Summary • Ennis, Texas • SECTORDESCRIPTIONPOTENTIAL SALESEST. ACTUAL SALESSURPLUS/LEAKAGE% SURPLUS • Total Retail Sales Incl Eating and Drinking Places577,866,431360,724,890(217,141,541)-38% • 441Motor Vehicle and Parts Dealers101,930,24154,114,565(47,815,676)-47% • 4411Automotive Dealers86,396,65846,325,000(40,071,658)-46% • 4412Other Motor Vehicle Dealers7,665,8741,268,431(6,397,443)-83% • 4413Automotive Parts/Accsrs, Tire Stores7,867,7096,521,134(1,346,575)-17% • 442Furniture and Home Furnishings Stores10,458,2062,962,573(7,495,633)-72% • 4421Furniture Stores5,524,1501,481,954(4,042,196)-73% • 4422Home Furnishing Stores4,934,0561,480,619(3,453,437)-70% • 443Electronics and Appliance Stores9,868,5572,078,470(7,790,087)-79% • 44311Appliances, TVs, Electronics Stores7,185,8210(7,185,821)-100% • 443111Household Appliances Stores1,333,0060(1,333,006)-100% • 443112Radio, Television, Electronics Stores5,852,8150(5,852,815)-100% • 44312Computer and Software Stores2,426,0162,078,470(347,546)-14% • 44313Camera and Photographic Equipment Stores256,7200(256,720)-100% • 444Building Material, Garden Equip Stores56,636,00810,242,351(46,393,657)-82% • 4441Building Material and Supply Dealers48,440,3309,919,386(38,520,944)-80% • 44411Home Centers19,620,12676,014(19,544,112)-100% • 44412Paint and Wallpaper Stores799,462438,096(361,366)-45% • 44413Hardware Stores5,022,0301,405,276(3,616,754)-72% • 44419Other Building Materials Dealers22,998,7128,000,000(14,998,712)-65% • 4442Lawn, Garden Equipment, Supplies Stores8,195,677322,965(7,872,712)-96% • 44421Outdoor Power Equipment Stores2,231,339138,772(2,092,567)-94% • 44422Nursery and Garden Centers5,964,338184,193(5,780,145)-97% WE KNOW RETAIL
BATESVILLE Primary Retail Trade Area Gap Analysis The top Retail segments exhibiting leakages within Batesville are: WE KNOW RETAIL
RECRUITING RETAIL Consumer Analytics PSYCHOGRAPHICS • We use our demographic findings to study and measure consumers: • Attitudes • Values • Preferences • Lifestyles • Buying habits
Psychographicsis the analysis of behavioral patterns of residents within a specific area, such as a Retail Trade Area. Each segment will have an associated percentage that represents the number of households within a study area that identify with that segment. These segments represent various demographic traits, spending patters, lifestyle characteristics and consumer activity choices. The larger percentages for a segment indicate study area residents’ propensity to represent the segment’s behavioral patterns.
BATESVILLERetailer Match List WE KNOW RETAIL
ABOUT THE RETAIL COACH The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade area assessment to actively recruiting retailers on behalf of our clients. Through its unique Retail:360 process, The Retail Coach offers a dynamic system of products and services that better enable communities to maximize their retail development potential. THE RETAIL COACH - IT’S NOT ABOUT DATA. IT’S ABOUT YOUR SUCCESS. The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802 tel 800.851.0962 | fax 662.844.2738 | e-mail info@theretailcoach.net | web www.theretailcoach.net C. Kelly Cofer President & CEO The Retail Coach, LLC