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What’s It Worth to You? A Return on Investment Study of Selected Colorado Public Libraries

This presentation by Nicolle Steffen, Director, and Zeth Lietzau, Associate Director of Library Research Service, explores the economic benefits and ROI of selected Colorado public libraries. The study utilizes a Contingent Valuation methodology to calculate the returns on investment, showing that for every $100 invested, a $500 return is yielded. The presentation includes a timeline, participating libraries, major findings, and tools/resources.

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What’s It Worth to You? A Return on Investment Study of Selected Colorado Public Libraries

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  1. What’s It Worth to You? A Return on Investment Study of Selected Colorado Public Libraries Presented by Nicolle Steffen, Director Zeth Lietzau, Associate Director Library Research Service

  2. What’s It Worth to You? A Return on Investment Study of Selected Colorado Public Librariesor Public Libraries – A Wise Investment

  3. Public Libraries – A Wise Investment Presentation Overview • Timeline • Participating Libraries • ROI Methodology • Major findings • Tools and Resources

  4. Public Libraries – A Wise Investment Timeline: Study Set-up • Late 2005 - idea is born • Spring 2006 – proposal submitted • June 2006 – research begins • August 2006 – advisory committee meets

  5. Public Libraries – A Wise Investment Timeline: Data Collection • Fall 2006 – library survey • Spring 2007 • key informant interviews • patron survey (~5,000) • Summer 2007 – data entry and analysis

  6. Public Libraries – A Wise Investment Timeline: Reports & Tools • September 2007 – Public Libraries – A Wise Investment(individual library reports) • October 2007 – Library & Patron ROI Calculators • Future Resources • Closer Look Report • Summary brochure • Demographic analysis

  7. Participating Libraries

  8. Public Libraries – A Wise Investment Participating Libraries

  9. Participating Libraries

  10. Public Libraries – A Wise Investment ROI - Methodology Contingent Valuation • Cost to Use Alternatives • Lost Use • Direct Local Expenditures • Lost Compensation for Library Staff • Halo Spending Divided by Local Investment

  11. Public Libraries – A Wise Investment

  12. Public Libraries – A Wise Investment

  13. $5 $1 $100 Invested Yields $500 Return

  14. Public Libraries – A Wise Investment

  15. Returns on Investment by Library

  16. Returns on Investment by Library

  17. Returns on Investment by Library

  18. Returns on Investment by Library

  19. Public Libraries – A Wise Investment

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