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FloodSmart Update

FloodSmart Update. 11 th Annual NFDA Retreat & Conference Millennium Resort Scottsdale April 1, 2008. Agenda. FloodSmart Campaign Overview This Year’s Focus Agent Programs FloodSmart Communication Tools Additional Resources Questions. FloodSmart Campaign Overview. Misperceptions

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FloodSmart Update

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  1. FloodSmart Update 11th Annual NFDA Retreat & Conference Millennium Resort Scottsdale April 1, 2008

  2. Agenda • FloodSmart Campaign Overview • This Year’s Focus • Agent Programs • FloodSmart Communication Tools • Additional Resources • Questions

  3. FloodSmart Campaign Overview Misperceptions • I don’t live in a flood zone. • This area flooded ten years ago so it’s unlikely to happen again. • If it does happen, my homeowners insurance covers it. • The government provides funds to help me.

  4. FloodSmart Campaign Overview Objectives • Combat misperceptions • Inform the public about flood risks • Connect consumers to influencers • Provide useful tools for influencers • Engage partners and influencers

  5. FloodSmart Campaign Overview • A quick snapshot of FloodSmart’s performance to date…

  6. FloodSmart Campaign Overview Overall • There are currently 5,554,041 policies in force. • Net policy growth for the campaign is 24.9% • For April-Dec 2007 it is 2.06%

  7. FloodSmart Campaign Overview Core Components • Media & Outreach • Advertising, Direct Mail and Public Relations/Media Outreach • Interactive • FloodSmart.gov, Agents.FloodSmart.gov and Online Media • Partnering with Influencers • Conferences/workshops and Company collaboration

  8. Print Ad:

  9. FloodSmart Campaign Overview

  10. This Year’s Focus The focus for Core Task 5 (April 08-March 09) will be on growth drivers – SFHA Penetration, PRP Growth, Agent Programs, Status Changes. • Mail-On-Demand and Agent-customizable Television are two new programs available in Spring-Summer 08. • A microsite with downloadable materials and resources specific to industry partners and local officials

  11. Agents.FloodSmart.gov • A secure site containing convenient, agents-only resources, tools and services. • Sales and marketing tools • Tips to help overcome barriers to selling flood insurance • Talking points to help explain to clients the need for flood insurance • Newsletters and updates from the NFIP • Community flood map updates

  12. Marketing Programs for Flood-Trained Agents • Agent Co-Op Program • Provides advertising tools and templates and reimbursing a portion of advertising costs for radio, newspaper, magazine and yellow pages. • A flood-trained agent can receive up to 75% reimbursement on advertising costs by participating in the Agent Co-Op Program. • Agent Referral Program • Allows flood-trained agents to receive free leads by having their name and contact information included in the “Find an Agent” listing on FloodSmart.gov, the NFIP Referral Call Center as well as in direct mail pieces sent out monthly by the NFIP. • Between June 2004 and January 2008, the NFIP has connected more than 379,000 consumers with Referral insurance agents • Agent Mail-on-Demand • Agents will get access to a powerful suite of direct mail tools. • Agents will have access to pre-built direct mail templates, as well as the ability to purchase contact lists or use their own.

  13. FloodSmart Communication Tools • Flood/Hurricane Season Outreach • Map Changes • Levee Issues

  14. Flood Outreach • State specific and seasonal fact sheets • Media talking points • Post disaster information

  15. Flood Outreach Fact Sheets

  16. Map Changes and Flood Insurance • Templated: • Brochures • Fact sheets • Town Hall Presentations • Media materials

  17. Map Changes and Flood Insurance

  18. Coming Soon: Levee Outreach Toolkit • Challenges • Levee communities face questions about levee status, potential improvements, and insurance implications. • Resource • Levee Outreach Toolkit provides basic, tailorable materials to help craft local outreach programs.

  19. Consumer Web sitewww.FloodSmart.gov NFIP/Bureau Site:bsa.nfipstat.com Map Service Center store.msc.fema.gov Map Modernization Site:www.fema.gov/plan/prevent/fhm/mm_main.shtm Insurance-Related Outreach Toolkitwww.fema.gov/business/nfip/hillsbo1.shtm Agent Web siteAgents.FloodSmart.gov FEMA Resource Librarywww.fema.gov/library FEMA Map Assistance Center1-877-FEMA MAP Additional Resources

  20. QUESTIONS? Who wants to buy flood insurance? Mary Jo Vrem FEMA Project Manager 202-646-4064 Maryjo.vrem@dhs.gov Bruce A. Bender FloodSmart Marketing Team 480-368-1223 babender@cox.net

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