1 / 23

BUS 620 Learn/uophelp.com

BUS 620 Learn/uophelp.com<br>

fpvnf
Download Presentation

BUS 620 Learn/uophelp.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BUS 620 Experience Tradition/uophelp.com For more course tutorials visit www.uophelp.com

  2. BUS 620 Experience Tradition/uophelp.com BUS 620 Entire Course (Ash Course) For more course tutorials visit www.uophelp.com BUS 620 Week 1 DQ 1 What is Marketing (Ash Course) BUS 620 Week 1 DQ 2 Marketing Strategies (Ash Course) BUS 620 Week 1 The Future of the New York Times (Ash Course) BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course)

  3. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 1 Assignment AmazonFresh (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Different Papers AmazonFresh. Read the article: AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination. Amazon has created three elements with how they are approaching the consumer market:

  4. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 1 DQ 1 What is Marketing For more course tutorials visit www.uophelp.com What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.

  5. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 1 DQ 2 Marketing Strategies For more course tutorials visit www.uophelp.com Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text: Select a consumer product of personal interest—one that you have purchased within the past six months.

  6. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 1 The Future of the New York Times For more course tutorials visit www.uophelp.com Read the article: The Future of the New York Times, BusinessWeek, January 17, 2005, 64-72 (Also Posted in the Announcement page).

  7. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 2 DQ 1 Buyer Behavior For more course tutorials visit www.uophelp.com Buyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car?

  8. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 2 DQ 2 Customer Needs For more course tutorials visit www.uophelp.com Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research?

  9. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 3 DQ 1 Braining Nordstrom For more course tutorials visit www.uophelp.com Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:

  10. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 3 DQ 2 Marketing Segmentation For more course tutorials visit www.uophelp.com Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers.

  11. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 3 The Case of the New Apple, Inc. For more course tutorials visit www.uophelp.com The Case of the New Apple, Inc. Read the article: Burrows, P., &Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2

  12. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 4 Ad Compaign - Article Review For more course tutorials visit www.uophelp.com Ad Campaign. Review the article: Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost.

  13. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 4 Assignment Pricing (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Different Papers Pricing. Read this week’s required article: “How Companies Can Get Smart About Raising Prices”.

  14. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 4 DQ 1 The Role of Pricing For more course tutorials visit www.uophelp.com The Role of Pricing. Review the article: Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review.

  15. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 4 DQ 2 Product Development Process For more course tutorials visit www.uophelp.com Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product.

  16. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 5 Assignment Marketing Challenges in a New Economy (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Different Papers Marketing Challenges in a New Economy. Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”.

  17. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 5 DQ 1 Marketing Channels For more course tutorials visit www.uophelp.com Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online.

  18. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 5 DQ 2 Going Global For more course tutorials visit www.uophelp.com Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?

  19. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 5 Marketing in a Global Economy For more course tutorials visit www.uophelp.com Marketing in a Global Economy. Review the following article: Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest.

  20. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam For more course tutorials visit www.uophelp.com Proctor & Gamble in Vietnam. Review the article: Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg.

  21. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 6 DQ 2 Creating a Plan For more course tutorials visit www.uophelp.com Creating a Plan. Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with?

  22. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 6 Final Paper For more course tutorials visit www.uophelp.com Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses

  23. BUS 620 Experience Tradition/uophelp.com For more course tutorials visit www.uophelp.com

More Related