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Social Media – love it or hate it, we need it

Social Media – love it or hate it, we need it. LAI/CILIP Ireland Conference 2012 Phil Bradley. What is social media?. User generated content. Tom Cunniff http://bit.ly/IKL3ZZ. In practice:. “We don’t have a choice on whether we DO social media, the question is how well we DO it ”

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Social Media – love it or hate it, we need it

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  1. Social Media – love it or hate it, we need it LAI/CILIP Ireland Conference 2012 Phil Bradley

  2. What is social media?

  3. User generated content

  4. Tom Cunniff http://bit.ly/IKL3ZZ

  5. In practice:

  6. “We don’t have a choice on whether we DO social media, the question is how well we DO it” • Erik Qualman (Author of Socialnomics)

  7. A day in the life of the Internet

  8. What does this mean for search?

  9. Google and social media

  10. People matter!

  11. Bing

  12. Blekko

  13. Other social media engines

  14. http://soshable.com

  15. What happens in Facebook stays in Facebook

  16. What happens on Google...

  17. http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-searchhttp://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search

  18. Meanwhile... http://thepoliticalcarnival.net/2012/03/02/friday-links-96/twitter-logo-4/

  19. News curation apps

  20. Less search, more finding http://www.envano.com/blog/wp-content/uploads/search-engine-optimization1.jpg

  21. In summary • Social results (that’s you!) are becoming more important • You can affect rankings • Go to where the conversations are • Websites less valuable as time goes on • People ask people they know • It’s all just information!

  22. http://www.flickr.com/photos/verbeeldingskr8/3638834128/

  23. Thank you! • Email: philb@philb.com • Web: www.philb.com • Blog: www.philbradley.typepad.com • Twitter: @philbradley

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