Harness the Power of the Next Generations: Boom or Bust?

1. The Factor Factor The Harness the Power of the Next Generations Harness the Power of the Next Generations

2. Boom…or…Bust? Unrealistic Highly Motivated Lazy Trusts Authority Disrespectful Disciplined No Attention Span Cynical Likes Structure Methodical

3. Are We Prepared? • Stereotyping • NOT keeping pace – • Technology • Management practices • Hiring and Training • NOT changing • Waiting for THEM to change

4. The End of the World? • The Industrial Revolution • The Roaring Twenties • Rock n’ Roll • The Mini Skirt • Long-Haired Hippies • Technology

5. Questions to Help Us Change • Who Are They? • What Do They Want? • How Can We Succeed?

6. Who are They? Who are They?

7. Defining The Generations Seniors Born 1920 - 1942 Age 65 - 87 U.S. Pop. 42 Million

8. Who are Seniors? • The Great Depression • World War II • Unprecedented Economic Prosperity • Chaos of the 60s

9. Defining The Generations Seniors Boomers Born 1920 - 1942 1943 - 1963 Age 65 - 87 43 - 64 U.S. Pop. 42 Million 82 Million

10. Who Are Baby Boomers? • Peace and prosperity • Anti-establishment politics • Civil Rights movement • Anti-war • Environmentalism • Raised with television • Music Is Important • Rock n’ Roll • Folk • Hard Rock • Disco

11. Defining The Generations Seniors Boomers Gen X Born 1920 - 1942 1943 - 1963 1964 - 1980 Age 65 - 87 43 - 64 26 - 42 U.S. Pop. 42 Million 82 Million 68 Million

12. Who Is Generation X? • Latch-Key Kids • Downsizing, Restructuring, Takeovers • Shaped by Mass-Media, not Politics • Cable, MTV, Video Games • Technology

13. Defining The Generations Seniors Boomers Gen X Gen Y Born 1920 - 1942 1943 - 1963 1964 - 1980 1981 - 2000 Age 65 - 87 43 - 64 26 - 42 06 - 25 U.S. Pop. 42 Million 82 Million 68 Million 80 Million

14. Who is Generation Y? • Terrorism • Booming economy then…bust • The Electronic Age - • Media everywhere! • Cell phones • Online for EVERYTHING – • Education • Shopping – On Demand • Social Networking

15. What Do They Want? What Do They Want?

16. X and Y as Consumers • Skeptical/Informed • Style matters • Will search for value • What do others say? • Empowered and vocal • Demand customization “Give me what I want, when I want it.” “Or Else.”

17. X and Y at Work • 77M Boomers replaced by 45M Xers Career Systems International

18. X and Y at Work Stereotype Not Loyal Hate Structure Don’t Work Hard Reality Two-Way Loyalty Adept at Change

19. X and Y at Work • 77M Boomers replaced by 45M Xers Career Systems International • Hours Worked per Week – • Boomers in 1977 – 42.9 • GenXers in 2002 – 45.6 American Business Coalition

20. X and Y at Work Stereotype Not Loyal Hate Structure Don’t Work Hard Not Motivated Reality Two-Way Loyalty Adept at Change Focused on Results Seek Balance

21. X and Y at Work • 77M Boomers replaced by 45M Xers Career Systems International • Hours Worked per Week – • Boomers in 1977 – 42.9 • GenXers in 2002 – 45.6 American Business Coalition • Want jobs with more responsibility? • 1992 - 68% of Men, 57% of Women • 2002 – 52% of Men, 38% of Women American Business Coalition

22. How Can We Succeed? How Can We Succeed?

23. How Can We Succeed? • Learn • Research • Quit preaching LISTEN and OBSERVE! • Accept • Change • Collaborate • Combine Strengths • Overcome Weaknesses

24. Change for Today’s Consumers • Messaging is OUT • The Customer Experience is IN • Frequently Update Styles • Mass Customize • (but watch the Mass) • Tap Into the Network • Constantly Create More Value

25. Collaborate at Work Mature Too Loyal Structured Effort Process Next Too Wary Change Results Technology Best Partners Evolution Innovation Success

26. How Can We Succeed? How Can We Succeed? Together Together

27. Thank You! Thank You!