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Engaging Promotional Strategies for Fan Attraction

Explore various types of promotions such as giveaways, opening acts, and celebrity signings to attract fans. Understand terms like target audience, promotional items, and forecasting in maximizing promotion effectiveness. Discover the goals and downsides of using promotions in events. Case studies: 2018 Buffalo Bills and 2018-2019 Buffalo Sabres promotions.

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Engaging Promotional Strategies for Fan Attraction

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  1. Lesson #3 Promotions

  2. Types of Used Promotions to Attract Fans • Give a ways (Foam fingers, game balls, shirts, etc….) • Opening Acts • “Celebrity” signings or meet n greets

  3. Terms • Target Audience: Describes particular segment as being the most appropriate for a certain campaign (based on demographics usually) • Promotional Items: special things used in combination with a campaign to attract customers • Forecasting: prediction of upcoming results based on evaluation of data

  4. Goals of using Promotions: • Cause people to attend events who otherwise might not • Encourage sell out crowds/high attendance • Increase interest in sport/group/music/show

  5. Downside to Promotions • Expensive • $$ Spent on fans would who attend event anyway • Constant search of high appeal low cost items • Promotions tend to lose their appeal over time

  6. 2018 – Buffalo Bills Promotional Items Give-a-ways 2018-2019 – Buffalo Sabres Promotions Promotional Give-a-ways

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