1 / 6

Lesson #3

Lesson #3. Promotions. Types of Used Promotions to Attract Fans. Give a ways (Foam fingers, game balls, shirts, etc….) Opening Acts “Celebrity” signings or meet n greets. Terms.

frankst
Download Presentation

Lesson #3

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lesson #3 Promotions

  2. Types of Used Promotions to Attract Fans • Give a ways (Foam fingers, game balls, shirts, etc….) • Opening Acts • “Celebrity” signings or meet n greets

  3. Terms • Target Audience: Describes particular segment as being the most appropriate for a certain campaign (based on demographics usually) • Promotional Items: special things used in combination with a campaign to attract customers • Forecasting: prediction of upcoming results based on evaluation of data

  4. Goals of using Promotions: • Cause people to attend events who otherwise might not • Encourage sell out crowds/high attendance • Increase interest in sport/group/music/show

  5. Downside to Promotions • Expensive • $$ Spent on fans would who attend event anyway • Constant search of high appeal low cost items • Promotions tend to lose their appeal over time

  6. 2018 – Buffalo Bills Promotional Items Give-a-ways 2018-2019 – Buffalo Sabres Promotions Promotional Give-a-ways

More Related