1 / 14

'Real Economy' – EU Regional Policy in a macro-economic frame

Real Economy is a fortnightly 12-minute programme providing an informative, independent, and balanced perspective on Europe's economy. The show covers a range of topics including regional growth, banking union, demographic challenges, and more. With high-level interviews and visually appealing presentations, Real Economy aims to promote informed economic behavior among viewers. The show has received positive feedback, with thousands of web views and a diverse audience across different languages.

Download Presentation

'Real Economy' – EU Regional Policy in a macro-economic frame

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. 'Real Economy' – EU Regional Policyin a macro-economic frame Presentation by: Sinéad Meehan

  2. Setting out • Pitch: 'a fortnightly 12-minute programmegiving a credible, informative, independent, balanced and candid view of Europe’s economy' • Questions: • Main message to the public? • Promoting what behaviour? • To which public? • With what topics/projects/speakers? • Go beyond Europe?

  3. What we hoped to achieve

  4. 'Squaring the circle' - episodes • 'The GrowthDilemma' - 'Finding work for a lost generation' - 'Greece'seconomic reforms – are the enough?' - 'Germany: Europe's growth engine' - 'The ECB'shelping hand: monetary policies explained' -'Green growth: a viable option for Europe' - 'European bank lending: a tale of two financial states' – 'Joining the euroclub' – 'consumer spending… and… Banking Union, Regionalgrowth, Demographic challenges, globalisation, growing Cities, Housing, innovation, Free Trade, Croatia, Serbia & EU accession, etc.

  5. Strengths Regional Policy one of the best placed for 'storytelling' – lots of projects and ambassadors • 'Outsider view' – new, interesting angles • Presenting complicated concepts simply • Layman's language • Visually appealing • High-level interviews • Good publicity for projects

  6. Some examples…

  7. Weaknesses • - Presenting complicated concepts too simply • - Starting with a negative • - Mixing too many things & Funds • - Trying to fit toomuch in • - Pace toofast • - Lacking conclusions/positions • - Weak linkages

  8. Some examples…

  9. A picture paints a thousand words….

  10. But thousands of visits/viewers… • TV viewership for first 5 episodes: • 'impacts' per show ranging from 569,000-526,000, withepisode on Greece peaking at 571,000 Web traffic: • 10,000 'unique browsers'/month and 15,000 page views in September - 43,000 page views Jul-Sept. • most viewed page - episode on Greece (14,400) • Languages: English (34%), Russian (21%), French (11%), German and Italian (5% each) On YouTube: • most viewed: Germany episode (now over 30,000) overtaking 'Greece' on euronews.com

  11. Most popular in 2014…

  12. And coverage… Countries - 13 episode locations & 22 featured High-level interviews: • CommissionersOlliRehn, LázlóAndor & Johannes Hahn • Jim Snabe, Co-CEO, SAP • Jean Claude Trichet, formerECBPresident • Jeremy Rifkin, Economictheorist • MEP Sharon Bowles • Emma Marcegaglia, President, Business Europe • Angel Gurria, Secretary-General, OECD • David McWilliams, Economist • Martin Powell, Head of Urban Development, Siemens • Peter Praet (To Be Aired) – ECBboard

  13. Judge for yourself…Current episode: "Croatia: the EU’s youngest member takes stock of progress" Final of 24 episodes: 3 June: 'Meeting Europe2020 Goals' – but with a snappier title!

  14. Thank You Questions? Contact: sinead.meehan@ec.europa.eu http://www.euronews.com/programs/realeconomy/ https://www.youtube.com/user/RegioNetwork

More Related