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Understanding Audience. What is target audience? How do they respond?. Key words. Target audience Mass audience Niche audience. Audience response. What reasons might audiences want to watch a specific film?. Audience uses and Gratifications theory.
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Understanding Audience • What is target audience? • How do they respond?
Key words... • Target audience • Mass audience • Niche audience
Audience response... • What reasons might audiences want to watch a specific film?
Audience uses and Gratifications theory In the 1970s, media theorists Blumler and Katz declared that there were five main reasons why audiences consumed media texts: To be informed and educated. To identify with characters and situations. For an emotional response/gratification. To enable themselves to socially interact with others (by watching, listening or reading together or through discussion of what they’d seen, read or heard.) To escape from their daily troubles and woes. Aspiration, to aspire to be like someone or something.
From the uses & gratifications theory, identify at least two ways audiences might respond to the following DVD covers...
From the uses & gratifications theory, identify at least two ways audiences might respond to the following DVD covers...
From the uses & gratifications theory, identify at least two ways audiences might respond to the following DVD covers...
From the uses & gratifications theory, identify at least two ways audiences might respond to the following DVD covers...
Go back to your DVD covers and identify the ways that audiences might respond... • Audiences will be gratified by the image of... • Females may identify with the lead character because... • Young males may aspire to be like... • Audiences will feel empowered because they may get educated on... • Audiences are able to socially interact with others on the theme of...
