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Standard Grade Business Management

Standard Grade Business Management. Unit 4.5 – How do Businesses Communicate?. What is communication?. Process by which information is passed from the sender to the receiver. Communication can be … Formal or Informal.

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Standard Grade Business Management

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  1. Standard Grade Business Management Unit 4.5 – How do Businesses Communicate?

  2. What is communication? • Process by which information is passed from the sender to the receiver

  3. Communication can be … Formal or Informal • Formal – official communication, usually good quality and often to a large number of people. For example Annual accounts, Notices to all Staff • Informal – casual communications usually to a smaller number of people. For example chatting to a colleague over coffee or messages left on notes

  4. Communication can be … Internal or External • Internal – takes place within a business. For example memos, email, staff notice boards, loudspeaker systems, internal phones • External – between a business and the outside world, eg with suppliers, customers. For example www, press releases, letters, video-conferencing, advertisements, notices.

  5. Methods of Communication • Written • Oral • Visual

  6. Written Communication • Football club • Match tickets • Letters to suppliers • Memos to members of staff • Leaflets – for advertising and promotion • Financial reports – end of year reports for information for shareholders

  7. Oral Communication • Football club • TV/radio interviews • Telephone conversations • Announcements at matches • Videos and DVDs • Verbal communication is often immediate and useful for informing large numbers of people at the same time.

  8. Visual Communication • Football Club • Posters • Photos • Video and film • Billboards • Graphs and charts • Sometimes visual is easier to understand at a glance. It can be attractive and appealing.

  9. Electronic Communication • Football club • Webpage • Facebook • Twitter • Text messaging • Internet • E-mail • Fax • Appeals to many younger people. Very wide audience.

  10. Why use ICT to communicate • Speed of transmission • Cost effectiveness • Keep abreast of competitors • To reach worldwide market • Ease of communications with customers • Efficiency in keeping records

  11. Advantages and Disadvantages of ICT

  12. Selecting a method of communication • You must be able to choose the most appropriate method of communication for a given situation. Eg which method would you choose for the following: • Telling all staff about new health and safety legislation • Informing local customers of a limited time promotion • Launching a new product onto the market

  13. Mix of Communication Methods At credit level, you should be able to describe and justify how a mix of methods of communication mey be used in a given situation, eg • Launch of a new product • Delivering health and safety training • Consulting staff on their view about relocating to a different area(consulting implies that the organisation requires feedback from staff) Credit only

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