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“ Born ASEAN” Project Module 25 IMT Presentation (Current Strategy and Recommendation Strategy)

“ Born ASEAN” Project Module 25 IMT Presentation (Current Strategy and Recommendation Strategy). October, 2015 Advisor, Waseda University Dr. Takeru Ohe. New Strategy Presentation To evaluate the company position and current strategy and develop new strategy. Current Strategy. New Strategy.

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“ Born ASEAN” Project Module 25 IMT Presentation (Current Strategy and Recommendation Strategy)

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  1. “Born ASEAN”ProjectModule 25IMT Presentation(CurrentStrategy and Recommendation Strategy) October, 2015 Advisor, Waseda University Dr. Takeru Ohe （C) Dr. Takeru Ohe

  2. New Strategy PresentationTo evaluate the company position and current strategy and develop new strategy Current Strategy New Strategy Pest Analysis　（Module 33) Five forces Analysis　（Module 35) SWOT Analysis (Module 17) Reverse Financials(Module 31) Attribute map (Module 20) Consumption Chain (Module 19) Business Model (Module 28) BMO (Module 40) • SME Introduction • Business Model(Module 28) • Attribute Map (Module 20) • Consumption Chain (Module 19) （C) Dr. Takeru Ohe

  3. INCUBATION MANAGER TRAINING PROGRAM TEMPLATES （C) Dr. Takeru Ohe

  4. Target Company Name （C) Dr. Takeru Ohe

  5. SME Name 1. Target SME Introduction （C) Dr. Takeru Ohe

  6. 2. Business Model of Current Strategy 8.Partner 7.Main Activities 2. Value Proposition 4. Customer Relationship 1.Customer Segment 3.Channel 5.Revenue 9.Cost structure 6. Resources (Solution) Resource: Modified by T. Ohe based on Business Model Generation, Osterwalder, A. & Pigneur, Y. (2010) (C) Dr. Takeru Ohe

  7. 7. Attribute Map of Current Strategy Product/Service :__________________ Customer Segment:__________________ (C) Dr. Takeru Ohe

  8. 8. Consumption Chain of Current Strategy Customer Segment:__________________ Product/Service :__________________ (C) Dr. Takeru Ohe

  9. 3. PEST AnalysisPEST analysis for industryspecificinVietnam (C) Dr. Takeru Ohe

  10. 4. Five Forces: Strength & Weakness (C) Dr. Takeru Ohe

  11. 5. SWOT Analysis (C) Dr. Takeru Ohe

  12. 7. Attribute Map of New Strategy Product/Service :__________________ Customer Segment:__________________ (C) Dr. Takeru Ohe

  13. 8. Consumption Chain of New Strategy Customer Segment:__________________ Product/Service :__________________ (C) Dr. Takeru Ohe

  14. 6. Business Model of New Strategy 8.Partner 7.Main Activities 2. Value Proposition 4. Customer Relationship 1.Customer Segment 3.Channel 5.Revenue 9.Cost structure 6. Resources (Solution) Resource: Modified by T. Ohe based on Business Model Generation, Osterwalder, A. & Pigneur, Y. (2010) (C) Dr. Takeru Ohe

  15. 9-1 BMO Attractiveness (2018) (C) Dr. Takeru Ohe

  16. 9-2 BMO Fitness (2015） (C) Dr. Takeru Ohe

  17. 10. Summary of Entry Strategy (C) Dr. Takeru Ohe

  18. 11. Action Plan in the next three months (C) Dr. Takeru Ohe

  19. Exercise 25New Strategy Presentation • Each team (15 Minutes) • 10 minutes for presentation • 5 minutes for question and answer • 6 Teams (90 Minutes) （C) Dr. Takeru Ohe

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