1 / 4

Project Objectives

Project Objectives. To convert 4% of the non-TFC names generated by Percy and other future name generation initiatives to TFC customers To convert at least 3% of all the names to at least 1 of the ancillary products. To measure effectiveness of lead generation and lead conversion plan

fulton-watkins
Download Presentation

Project Objectives

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Project Objectives • To convert 4% of the non-TFC names generated by Percy and other future name generation initiatives to TFC customers • To convert at least 3% of all the names to at least 1 of the ancillary products.

  2. To measure effectiveness of lead generation and lead conversion plan • Actual number of prospects generated per touch point • Name acquisition cost per touch point • Number of subscribers/customers converted by touch point • Number of subscribers/customers converted by channel of conversion • Subscriber/customer acquisition cost by touch point • Subscriber/customer acquisition cost by channel of conversion • Subscriber/customer acquisition cost by trial offer • Operational efficiency measures: • Contactability rate of leads • Number of attempts needed to convert leads • Number of calls needed to contact the lead • Call handling time

  3. Project Objectives • To measure effectiveness of lead generation and lead conversion plan • Number of prospects by touch point, by channel and by trial offer • Number of converted by touch point, by channel and by trial offer

  4. Report Template

More Related