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Recommendation scores of social networking sites in China

This presentation contains two slides which have been prepared by our friends from Holaba in Shanghai. They contain NPS scores and a quite interesting "brand planet" concept for the key social networking sites in China.

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Recommendation scores of social networking sites in China

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  1. FUTURELAB Net Promoter Scored®by Social Media Network in China 34.4 16 10.3 8 Total respondents = 9,624 N per brand: 1,509 – 7,393 -23.7 -32.4 -33.7 -36.1 -38.3 -39.6 -40.1 -40.8 -44.6 -45.2 -45.7 -46.5 -49.1 -59 For more info: shanghai@futurelab.net Research by: About the score Respondents have been asked to answer on a scale from 0-10 : How likely are you to recommend this social network to a colleague or friend? The % of those scoring 0-6 (detractors) has been deducted from the % of those scoring 9-10 (promoters). This gives the above score. Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld

  2. FUTURELAB The Tencent Brand Planet How to read this graph This graph looks at the shopping scores for various brands among Tencent promoters (those scoring 9 or 10 on likelihood to recommend Tencent). Shopping scores are compiled by using customer satisfaction and loyalty data for these brands. A high score, means high satisfaction/loyalty. A low score means the opposite. In short, this means that promoters of Tencent are most likely to be extremely satisfied with and loyal to Adidas, yet have very little time for Eastcom. Concept, data and analysis by: For more info: shanghai@futurelab.net

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