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The Distribution Process

The Distribution Process. J412/512 10/31/13. Hearts of Darkness. How might this production be different today? What might be the same?. Major Questions: Where is Distribution Headed?. Is theatrical distribution dying/dead? Pros and cons? Is DVD dying/dead? Will other models catch on?.

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The Distribution Process

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  1. The Distribution Process J412/512 10/31/13

  2. Hearts of Darkness How might this production be different today? What might be the same?

  3. Major Questions:Where is Distribution Headed? • Is theatrical distribution dying/dead? • Pros and cons? • Is DVD dying/dead? • Will other models catch on?

  4. What is Distribution? • Assignment of rights for any/all retail markets • What are retail markets? (Where do you access movies?)

  5. What does a Distributor Do? • Licenses film from production company • Arranges for film’s exhibition in theaters • Decides on release schedule • Responsible for shipping prints, overseeing inspection, accounting, collection of receipts • Marketing duties: • Conducts market research • Develops marketing strategy • Arranges advertising

  6. Some Types of Distribution Deals Distribution of in-house studio productions “First look” arrangements Negative pick-ups Presales Direct-to-DVD Online / Video on Demand “Hybrid distribution” Self-distribution

  7. In-House Studio Distribution

  8. “First Look” Arrangements • Deal with studio giving studio right of first refusal on projects • Studio may pay overhead costs • ~145 first-look deals with major studios • Half of number in 2002 • Scott Rudin (producer)

  9. First Look Pacts (March 2013) Variety, March 18-23, 2013 https://docs.google.com/file/d/0B5m2BSsqAoP2NF9DSFZOMnk1LWM/edit?pli=1

  10. Theatrical Distributor Arranges: Blume, p. 336 • Creation of ad campaign • Publicity effort • Press junket • Booking theaters • Placing ads • Test screenings • Delivery of prints • Striking prints from negative • Weekly decision to support film in ads • Coordinate commercial tie-ins

  11. Film Festivals • Not just American: • Cannes, Sundance, Toronto, SXSW, New York, Venice, Berlin, Rotterdam, Telluride, Seattle, Chicago, Florida, Hong Kong, Karlovy Vary, Locarno, etc. • Many genre-specific: • Hot Springs Documentary, Los Angeles Children’s, Outfest, San Francisco Short, Slamdance, Annency Int’l Animated, etc.

  12. Acquisitions (and Financing): Film Markets • American Film Market • November, Santa Monica • European Film Market • February, Berlin • Cannes Film Market • May

  13. Direct-to-DVD http://www.youtube.com/watch?v=C6gCuu8XNGI • Studios: more frequently sequels (pre-existing property, fan base) • Many designed for DVD premiere • Lower budgets than 5 yrs ago (now $5-$10 million) • Others are “busted theatricals” • Chosen for expansion potential (video + other platforms) • Turning into Direct-to-VOD

  14. Little Respect for Direct-to-DVD? http://blogs.indiewire.com/shadowandact/3f2f7a90-ae6d-11e1-bcc4-123138165f92 But there’s a business strategy here…

  15. Digital Distribution Brick & Mortar 

  16. What Types of Distributors? Many specialize in certain genres, markets, formats, foreign

  17. Self-Distribution

  18. Kevin Smith & “Red State” http://www.youtube.com/watch?v=uJ1v6oFHefc http://www.youtube.com/watch?v=lbjwh_U_kvs SModcast = theatrical distribution rights Lionsgate = VOD, SVOD, EST, TV

  19. Other Models http://www.npr.org/2013/01/27/170408129/online-venture-takes-on-film-distribution-heavyweights http://www.indiegogo.com/projects/redistribute-the-bell-ringers-the-galleon-gold-philanthropic-film-project

  20. Piracy as Distribution http://www.youtube.com/watch?v=ZBGeErufQdY Ink (dir. JaminWinans) DVD released in Nov. 2009 Uploaded through Pirate Bay Downloaded 400,000 times One of top 10 most pirated movies Ranked 16th most popular film on IMDB

  21. http://www.youtube.com/watch?v=fRHDAaHP3sg http://www.youtube.com/watch?v=IoKn82nIb9A

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