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Learn about the dangers of email phishing and how it can affect your marketing efforts. Discover how even small businesses can be targeted and the negative impact it can have on customer trust and transactions. Find out how to identify and protect against phishing attacks to safeguard your business and customers.
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Email Phishing And Its Effect On Your Marketing Campaign By: Alphasandesh.com
Initiation • Did you get an email message that seems to be from your bank or your internet service provider that looked suspicious? • Nearly all marketers assume that only big brands or companies are targets for phishing attacks and email spoofing. But did you know that consumers influenced by these attacks are 42% less probable to do transactions with you, no issue how big company you are?
What is email phishing • Phishing is a type of an online identity theft. Attackers use forged websites that copy a legitimate company and send out messages to the intended recipients. What they are attempting to do is, deceive you by obtaining your private information such as passwords or account details illicitly. Phishing attackers generally use false “From name” or copy your email titles to seize the innocent user’s personal details.
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