Attributes of Color

1. Attributes of Color • Hue- Location on Color Wheel or Spectrum • Value- Relative Lightness or Darkness • Saturation- Relative Intensity or Dullness

2. Hue

3. Value

4. Saturation

5. Itten’s 7 Color Contrasts • Contrast of Light and Dark (Value) • Contrast of Saturation • Contrast of Hue • Contrast of Warm and Cool (Temperature) • Contrast of Complements (Opposite Hues) • Simultaneous Contrast • Contrast of Extension (Proportion)

6. Contrast of Light and Dark (Value) • Color schemes with values ranging from very light to very dark • Emphasis is on value-change, so the range of hues and saturation tends to be relatively narrow

7. Contrast of Light and Dark (Value) Sugimoto

8. Contrast of Light and Dark (Value) Houndstooth Check Pattern

9. Contrast of Light and Dark (Value) John Singer Sargent, “Madame X’

10. Contrast of Light and Dark (Value) April Gornik, ‘Storm Above the Sea’

11. Contrast of Saturation • Color Schemes that juxtapose colors of various levels of intensity, i.e. neutrals next to pure hues • Neutrals typically play a supporting role, setting the stage for more intense colors which tend to operate as focal points

12. Contrast of Saturation Still Frame, ‘The Wizard of Oz’

13. Contrast of Saturation Richard Diebenkorn, ‘Ocean Park’

14. Contrast of Saturation Delta Airlines Advertisement

15. Contrast of Saturation Stacey Fisher

16. Contrast of Saturation George Shaw

17. Contrast of Hue • Color combinations featuring colors from a wide range of hues • Examples are primary and secondary color groupings • Tends to be eye-catching

18. Contrast of Hue Hokusai

19. Contrast of Hue World War II Era Poster (with Colbert Spoof)

20. Contrast of Hue ‘The Flame Alphabet’ Book Jacket Design

21. Contrast of Hue Bridget Riley

22. Contrast of Warm and Cool • A form of hue contrast, emphasizing differences in our perception of color temperature • Juxtaposes warm colors (yellow, red and orange) with cool color (green, blue and violet)

23. Contrast of Warm and Cool William Eggleston

24. Contrast of Warm and Cool Claude Monet, ‘Rouen Cathedral’

25. Contrast of Warm and Cool Mike Nemire

26. Contrast of Warm and Cool Kevin Wixted

27. Complementary Contrast • A form of hue contrast emphasizing pairs of opposite hues • Based on an equal interval between two hues and therefore tends to produce harmonious color combinations

28. Complementary Contrast ‘Kick Ass” Movie Poster

29. Complementary Contrast Jet Blue Ad Campaign

30. Complementary Contrast Frederic Remington, ‘A New Year on the Cimmaron’

31. Complementary Contrast Claes Oldenburg, “Saw’

32. Simultaneous Contrast • A color will call forth it’s opposite in adjacent colors • This causes colors to appear to change appearance in different contexts • Colors of very different hues and high saturation placed side-by-side will reinforce each other, creating an electric, vibrating edge at their border.

33. Simultaneous Contrast Josef Albers

34. Simultaneous Contrast Hans Hoffman, ‘Equinox’

35. Simultaneous Contrast Kehinde Wiley, ‘LL Cool J’

36. Simultaneous Contrast Ellsworth Kelly

37. Contrast of Extension (Proportion) • Color schemes emphasizing differences in the relative amount of colors in an image, i.e. lots of green and only a few spots of pink • Often there is a dominant ‘color key’ created by several similar colors, and one or more ‘color anomalies,’ which tend to operate as focal points

38. Contrast of Extension (or Proportion) Burberry Pattern

39. Contrast of Extension (or Proportion) Alexander Ross

40. Contrast of Extension (or Proportion) Peter Beugel the Elder, ‘Landscape with the Fall of Icarus’

41. Contrast of Extension (or Proportion) Fairfield Porter