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Computer 911. William J. Cody MSIT 588 12/15/05. Introduction. Local San Diego Repair Shop Owners Art Vandalay Peter VanNostrand Five MCP-certified techs A+ NET+ SECURITY+. Website Purpose. Primarily informative Explain services Testimonials section Tutorials/tips. Target Market.
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Computer 911 William J. Cody MSIT 588 12/15/05
Introduction • Local San Diego Repair Shop • Owners • Art Vandalay • Peter VanNostrand • Five MCP-certified techs • A+ • NET+ • SECURITY+
Website Purpose • Primarily informative • Explain services • Testimonials section • Tutorials/tips
Target Market • Aged 25-55 • Lower spectrum is college students • Main demographic has 0-3 children • Well-educated • Not particularly knowledgable
Competitor Analysis • Best Buy aka “Geek Squad” • CompUsa • Systems Express • Computer Tamers • SD Geek
Competitor Analysis CompUSA
Competitor Analysis SD Geek
Competitor Analysis Geek Squad
Competitor Analysis Systems Express
Competitor Analysis Computer Tamer
Website Proposal • Objective: Answer the following questions for the customer: • What is happening with their computer • What can Computer 911 do to remedy the situation • How long will it take go get the problem fixed • How much will it cost • What do other people think about Computer 911
Testing • PC • Internet Explorer 6.0 • Firefox • Netscape • Various platforms (laptops, etc) • MAC • Safari • Solicit Feedback • Random USD students
Conclusion • Loyal existing customer base • Excellent customer support • Expand their business • Existing competition downfall • Too expensive • Incomplete/sloppy websites