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Is a venture company a success model?. 한국기술거래소 손 영 복 사장 (2007. 02). Negative Factors -1. Very Low Commercialization Success. Univ. of Illinois/Deloitte Model -less than 3% Patents – less than 3% success R&D budget – 약 20 조 ( 세계 7 위 ) 사업화율 ?. Negative Factors -2. CEO=CTO Model.
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Is a venture company a success model? 한국기술거래소 손 영 복 사장 (2007. 02)
Negative Factors -1 Very Low Commercialization Success Univ. of Illinois/Deloitte Model -less than 3% Patents –less than 3% success R&D budget –약 20조 (세계 7위) 사업화율? 한국기술 거래소
Negative Factors -2 CEO=CTO Model Business has too much uncertainty Technology : 10-20% of success No time for exercise One or two key man for Marketing/Finance English (Language & Culture) 한국기술 거래소
Negative Factors -3 Market Too much competition (6000 IT software companies) Domestic vs Global Market Thin Margin Supply to Samsung, LG - Profitable? 한국기술 거래소
Negative Factors -4 Venture Capital Industry Investment- Success rate < 20% Very Low Profitability Venture IPO –10years Exit thru KOSDAQ M&A not active-Big Groups do not buy SMEs. Not active in early stage investment. No Anget Investors – after 2000-2003 Bubble 기술금융 (기술거래소, 기보) 한국기술 거래소
Success Factors Technology 10-20% of success Success dictated by too many factors Strategy Marketing Finance Production 한국기술 거래소
Marketing CEO should be an excellant salesman (SNU precision 박희재 사장) One senior marketing professional Outsourcing possible, but not easy In house marketing team – quality vs cost – cash burning 1% of market share – easy to say but difficult to achieve Global Market Time to Market Reference 한국기술 거래소
Finance Cash flow projection Sales forecast – sensitivity analysis Expenses Equity vs Debt Financing Transparency in Accounting 한국기술 거래소
Strategy SWOT 분석 Disclose Major Risks Competitors – Comparative Strength 한국기술 거래소
Management Most Important Factor The First Impression Chief Entertainment Officer CEO’s Image Corporate Culture Chemistry ( 호화 cast?) Languages 한국기술 거래소
Production Scale up – Possible? Yield problem Cost overrun – happens very often (Capital Expenditures) Mass Production 한국기술 거래소
Mentor UCSD – Connect Program, 2 year mentor program Networking for missing factors V.C. Investment Banker Marketing Professionals Human Relationship 한국기술 거래소
Investment Venture Capital as a partner Investment decision is art Spiral Growth Management Control vs Dilution Valuation – Comparative Market Capitalization Price Refixing ( Penalty) Trust between V.C. and Management 한국기술 거래소
피해야 할 10가지 실수 답변 없는 질문 약한 마케팅 경쟁자간과 속임수 “보수적인”숫자 허황된 팀 멤버 공포의 1% 특허를 가지고 있다. Garbage in – Garbage out 말만 많이 하고 …듣지 않기 한국기술 거래소
Alternative Investment Market Enron Crisis -> Serbane-Oxley Act (SOX) NASDAQ-> Alternative Investment Market (AIM) Softer Regulation Attractive Valuation Brand recognition Floating-No restriction 한국기술 거래소
비교 자료 등록업체 비교 예 1 (Information Technology) 한국기술 거래소
비교 자료 등록업체 비교 예 2 (Biotechnology) 한국기술 거래소
비교 자료 등록업체 비교 예 3 (Security Solution) 한국기술 거래소