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How has Budweiser coded the American male Beer Drinker?

How has Budweiser coded the American male Beer Drinker?. Jamie Long. Definitions. -Cultural Studies. -Critical Theory. -Textual Analysis. - Glasgows Three Levels of Deconstruction. Glasows Three Levels of Deconstruction.

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How has Budweiser coded the American male Beer Drinker?

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  1. How has Budweiser coded the American male Beer Drinker? Jamie Long

  2. Definitions -Cultural Studies. -Critical Theory. -Textual Analysis. -Glasgows Three Levels of Deconstruction

  3. Glasows Three Levels of Deconstruction Literal- What we are actually shown (people, setting, arrangement, etc.) Cultural- What is appealing to the larger culture. Critical- What the text is saying about power in our culture.

  4. This Calls for Budweiser Literal- Cultural- Critical-

  5. Where There’s Life, There’s Bud. Literal- Cultural- Critical-

  6. Out in The Kitchen Literal- Cultural- Critical-

  7. Findings: Norms Those being served: White, male, presumably American, professional. Those serving: Female (usually), white, home-maker.

  8. Conclusion

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