1 / 18

STRATEGIC PLANNING

STRATEGIC PLANNING. STRATEGIC MANAGEMENT IN HEALTH CARE 10 MARCH 2009. GOALS. YOUR MISSION AND VISION PLANNING IS INTENDED TO COME UP WITH WAYS OF FULFILLING THESE GOALS STRATEGIC PLANNING PROVIDES JUSTIFICATION AND FOCUS FOR THE OPERATIONAL MANAGEMENT. STRATEGY.

gaetan
Download Presentation

STRATEGIC PLANNING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. STRATEGIC PLANNING STRATEGIC MANAGEMENT IN HEALTH CARE 10 MARCH 2009

  2. GOALS • YOUR MISSION AND VISION • PLANNING IS INTENDED TO COME UP WITH WAYS OF FULFILLING THESE GOALS • STRATEGIC PLANNING PROVIDES JUSTIFICATION AND FOCUS FOR THE OPERATIONAL MANAGEMENT

  3. STRATEGY • LONG-TERM MAJOR PATTERNS OF ACTIVITY REQUIRING SUBSTANTIAL COMMITMENT OF RESOURCES • USES A SYSTEMS THEORY PERSPECTIVE – ORGANIZATION AS ORGANISM

  4. PLANNING • ANTICIPATING THE FUTURE • ASSESSING PRESENT CONDITIONS • MAKING DECISIONS CONCERNING ORGANIZATIONAL DIRECTION AND ACTION

  5. PLANNING • STRATEGIC PLANNING • BROAD - LONG RANGE • HIGH LEVEL MANAGEMENT • OPERATIONAL PLANNING • NARROW - SHORT TERM • MIDDLE MANAGEMENT

  6. OUTCOMES OF PLANNING • OBJECTIVES • STRATEGIES • OPERATIONAL PROGRAMS - TACTICS

  7. APPROACHES TO PLANNING • INDIVIDUAL - COMMITTEE • SYSTEMATIC - AD HOC • QUANTITATIVE - QUALITATIVE • DEVELOPMENTAL - INCREMENTAL • PROACTIVE - REACTIVE • GOOD?- BAD?

  8. TYPES OFSTRATEGIC PLANNING • S-W-O-T ANALYSIS • PORTFOLIO ANALYSIS • LIFE CYCLE

  9. S W O T ANALYSIS • STRENGTHS • WEAKNESSES • OPPORTUNITIES • THREATS

  10. PORTFOLIO ANALYSIS • COWS - YIELD • HOGS - CONSUME • STARS - DEVELOPING

  11. LIFE CYCLE • EMERGENCE • GROWTH • MATURITY - REGENERATION • DECLINE - REGENERATION • DEATH - HARVEST OR ABANDON

  12. COMPETITIVE STRATEGIES • LOW-COST LEADER • DIFFERENTIATION • FOCUSED (NICHE)

  13. STRUCTURAL STRATEGIES • Integration – Vertical or Horizontal • Diversification • Retrenchment • Divestiture • Strategic Alliance

  14. STRATEGIC ISSUES MANAGEMENT • SYSTEMATIC PROCESS OF INFLUENCING THE EXTERNAL ENVIRONMENT • POLITICAL STRATEGY

  15. ISSUE LIFE CYCLE • ANTICIPATION • EMERGENCE • ENACTMENT • IMPLEMENTATION • (ASSESSMENT?)

  16. RIVALRY VS COMPETITION • RIVALRY • FOR ITS OWN SAKE • CAN BE VERY DESTRUCTIVE • COMPETITION • CAN BE BENEFICIAL TO ALL PARTIES

  17. CASE STUDY • Health Director Jane gets a grant for volunteer medical and immunization clinic in rural area • Doctor Karen opposes it because it will take business from her clinic

  18. CASE STUDY • What are the goals of each? • Consequences for the doctor? • Consequences for the health department? • Who is right?

More Related