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Communicator’s Council

Communicator’s Council. Feb. 28, 2011 Blogs and Social Media. Blogs & Social N etworking. Blog: a website on which an individual or group of users produces an ongoing narrative.

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Communicator’s Council

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  1. Communicator’s Council Feb. 28, 2011 Blogs and Social Media

  2. Blogs & Social Networking • Blog: a website on which an individual or group of users produces an ongoing narrative. • Social Network: an online service, platform, or site focusing on building social relationships among people with similar interests. Most social networking services are web based and allow users to interact over the Internet.

  3. Blogs

  4. Examples of Blogs

  5. Why Blog? • It’s free • For businesses, blogging creates a public personae and makes companies more accessible. • For individuals, blogging can be an outlet for self expression, can be used to support a specific cause, or can help in networking.

  6. Blogging Tips • Define your audience • Choose a unique topic • Make sure the topic is something you can write about regularly • If you’re not going to keep up with your blog, don’t start one • Be authentic • Be transparent • Get inside your readers’ minds • Solicit feedback • Don’t be offensive or take big public risks • Have fun Source: www.Mashable.com

  7. Popular Blog Platforms

  8. WordPress

  9. Texas Tech Today

  10. The Daily Dose • TTUHSC’s version of Texas Tech Today • Developed in WordPress • Content: • Student/faculty blogs • TTUHSC news and events • Photo galleries • Links to TTUHSC’s social media pages • Launch date: TBD

  11. The Daily Dose

  12. Social Media

  13. Social Networking Sites

  14. Trouble with Social Media • A Palestinian TV reporter faces charges of insulting a public figure after being tagged in a Facebook photo that ridicules the Palestinian Authority president. • In a HootSuite mishap, American Red Cross employee Gloria accidentally tweeted: "Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer...when we drink we do it right #gettngslizzerd.” It was meant to be tweeted from her personal account, but instead went out to all 270,000 followers of @RedCross.

  15. To post, or not to post? • Follow TTUHSC communications, privacy, conflict-of-interest and security policies. • Use good judgment. • If your personal blog or social networking profiles are inconsistent with TTUHSC’s reputation, don’t identify a connection with TTUHSC. • Be respectful and professional to fellow employees, business partners, competitors and patients. • If comments, videos or photos are inappropriate, don’t post them.

  16. Online Privacy Facebook • Customize your privacy settings • Opt out of instant personalization • Make your photos and contact information private • Always log out of your account • Don’t give anyone your password • More: 10 Privacy Settings Every Facebook User Should Know Twitter • Protect your tweets • Beware of shortened URLs • Think before you tweet

  17. Questions?

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