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Ethos- arguments based on character

Ethos- arguments based on character. Michael Bobian Billy Krautkramer UN2001. Understanding How Ethos arguments work. Character Authority on issue? Trustworthiness about certain issue Motives addressing an issue Examples Car guy vs. consumer reports vs. automobile ads

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Ethos- arguments based on character

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  1. Ethos- arguments based on character Michael Bobian Billy Krautkramer UN2001

  2. Understanding How Ethos arguments work • Character • Authority on issue? • Trustworthiness about certain issue • Motives addressing an issue • Examples • Car guy vs. consumer reports vs. automobile ads • Doctor vs. coach vs. friend • Turn to professionals

  3. Claiming Authority • Ask yourself- • What does he/she know about the subject? • What has he/she done to be knowledgeable about he subject? • Why should I pay attention? • Audience analysis • Explicit establishment • Implicit establishment • Examples • Professors with their schools • Bureaucrats with their agencies

  4. Establishing Credibility Provide evidence to support reasonable claims Connect to core principles Offer respect Admit limitations Direction

  5. Coming Clean about Motives Express Connections to topic Discuss possible conflicts of interest Be Direct

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